
Shopify Audiences: Eligibility & Mechanics
Shopify Audiences is a Shopify Plus feature. It helps eligible stores create intent prospecting or exclusion lists. This is usually from aggregated commerce signals. Then you export those lists to your ad platforms for better CAC/ROAS.
Eligibility Of Shopify Audiences
Shopify Audiences is available only to Shopify Plus merchants. You must use Shopify Payments. You also need to be based in the United States or Canada. Next, enable Shopify Network Intelligence in your store’s privacy settings. Then you can install and use the app. You can confirm eligibility in your Shopify admin. Finally, note that requirements may change.
Mechanics Of Shopify Audiences
On Shopify Plus, you can run paid ads through Shopify’s native channel apps for Meta (Facebook and Instagram), Google and YouTube (Shopping/Performance Max), TikTok, Pinterest, and Microsoft Ads. Then enhance targeting with Shopify Audiences. First, install each sales-channel app in Shopify. Next, connect your business assets. After that, sync your product catalog. Also enable pixels and server-side tracking (Conversions API or Enhanced Conversions). Then build and optimize campaigns in each platform’s ads manager. Meanwhile, Shopify keeps products, pricing, and conversions in sync. Plus merchants can apply Shopify Audiences lists for prospecting and exclusions to lower CAC. Finally, if you build apps, Shopify App Store ads offer a separate CPC option to drive installs.
How To Set Up Shopify Ads
Steps To Set It Up
- Connect sales channels. This include Facebook & Instagram, Google & YouTube, TikTok, Pinterest.
- Install pixels & server‑side tracking.
- Enable GA4 & link Google Ads
- Sync product catalog & fix feed health
- Choose campaign types & base settings.
- Build creatives that fit each channel
- Pre‑flight QA & launch
- Measure, learn and scale.
Questions You May Have
What is the main goal of advertising in Shopify?
Drive profitable sales—bring qualified traffic and convert more visitors.
Does Shopify have advertising?
Yes. You can run ads via built-in integrations for Meta, Google/YouTube, TikTok, Pinterest, Microsoft, plus Shop Campaigns.
What is the best advertising for Shopify?
Usually start with Google Shopping/Performance Max for intent, add Meta for prospecting/retargeting, then test TikTok/Pinterest by niche.
How much does it cost to advertise your Shopify store?
You set the budget. Many start at $20–$50/day and scale with performance; CPCs vary by industry.
How much is the Shopify monthly fee to sell?
Common tiers: Starter ~$5/mo, Basic ~$39, mid-tier ~$105, Advanced ~$399, and Plus from ~$2,300. Check the live pricing page for your region.
Is Shopify better than Etsy?
Different goals: choose Shopify for full brand control and scalability; choose Etsy for built-in marketplace demand. Many sellers use both
Leveraging Shopify Partners Ads on Facebook: Where Customers Live

Targeting Your Audience: Like Fishing with the Right Bait
After running Shopify parners ads on Facebook for a while, I quickly realized it’s all about precision. It’s like fishing, you need the right bait to catch the right fish. That’s where VidAU comes in. With its AI driven tools, I was able to fine-tune my targeting strategy, honing in on my ideal customers. The results were immediate: more conversions, better engagement, and an overall boost in sales. VidAU made the process feel effortless, and now, I always know exactly where to cast my line.
Creative Content: Making Your Ads Shine Like a Beacon in the Night
Platforms Ads with Shopify Plus: An Impactful Match Made in Heaven

Shopify plus Facebook are a combination that work together to create a seamless experience for e-commerce brands. When used correctly, with Shopify plus Facebook ads can turn your digital marketing into a powerhouse, driving traffic, engagement, and, ultimately, sales.
How Different Platforms Work With Shopify
On Shopify Plus, you can run paid ads through Shopify’s native channel apps for Meta (Facebook and Instagram), Google and YouTube (Shopping/Performance Max), TikTok, Pinterest, and Microsoft Ads. Then enhance targeting with Shopify Audiences. First, install each sales-channel app in Shopify. Next, connect your business assets. After that, sync your product catalog. Also enable pixels and server-side tracking (Conversions API or Enhanced Conversions). Then build and optimize campaigns in each platform’s ads manager. Meanwhile, Shopify keeps products, pricing, and conversions in sync. Plus merchants can apply Shopify Audiences lists for prospecting and exclusions to lower CAC. Finally, if you build apps, Shopify App Store ads offer a separate CPC option to drive installs.
Smooth Integration: Making Your Ads Work Together Like a Well-Oiled Machine
Running Shopify plus Facebook ads is surprisingly straightforward when everything works together fluidly. With the built-in connection between Shopify and Facebook Ads Manager, I could update product ads automatically and keep them relevant. VidAU AI video generation tools for ecommerce, made it much better by helping me create amazing product videos that stood out in user feeds. Tracking performance and fine-tuning campaigns became effortless, and the results showed almost immediately. It’s the kind of setup that makes marketing feel less like work and more like progress.
Turning Browsers into Buyers with Captivating Content on VidAU AI

Imagine having the power to convert any URLs into videos. VidAU does just that, enabling you to generate engaging, data-driven content tailored to your target audience. This level of personalization ensures your ads resonate more deeply, leading to better engagement and higher conversion rates.
It’s a game changer for brands that want to stand out and make a memorable impression.
Steps to Create Shopify Ads With VidAU
1. Log in to VidAU

Head over to VidAU.ai and log in with your details. If you’re new to VidAU, it’s quick to sign up and get started.
2. Get Comfortable with the Dashboard

Once you’re in, spend a moment exploring the dashboard. It’s packed with tools and features designed to help you manage, edit, and analyze your videos with ease.
3. Upload Your Videos

Enter your product link or upload manually to generate your video content. Whether it’s stored on your device or in the cloud, VidAU makes uploading a breeze.
4. Add a Personal Touch

Use VidAU’s editing tools to give your videos that extra spark. You can add subtitles, animations, or overlays, and even play around with templates to keep things looking fresh.
5. Optimize for Your Audience
Take advantage of VidAU’s clever AI tools to tweak your content. Whether it’s shortening a video, adjusting the size for different platforms, or creating eye-catching thumbnails, VidAU helps you grab your audience’s attention.
6. Schedule and Share

With VidAU, keeping your video content fresh and engaging isn’t just easy, it’s enjoyable. Dive in, experiment, and watch your audience grow!
Measuring Success: Analyzing the Impact of Your Shopify Partners Ads
