TikTok Shop Ads in 2025: Your GMV Max Playbook
With TikTok’s growing global influence on e-commerce marketing, TikTok Shop Ads have become a powerful tool for merchants. They offer the potential not just to drive sales, but to boost them significantly through the power of video. Doesn’t matter if you’re a small business or a global brand; the future of e-commerce sales looks promising with TikTok Shop Ads Maker.
This article will break down everything you need to know about TikTok Shop ads, including how to launch, manage, and optimise your TikTok Shop ad campaigns. Plus, we’ll explore how VidAU’s AI-powered Video Ad Maker can help you scale ad creation for TikTok with ease.
Product GMV Max
GMV Max is designed for TikTok Shop sellers who want to increase sales of their TikTok Shop product listings.
- It employs TikTok’s AI to optimize targeting, placements and creatives for maximum Gross Merchandise Volume (GMV).
- It is proper for always-on campaigns and perfect for evergreen product promotions and consistent catalog sales.
LIVE GMV Max
Designed for TikTok live sellers aiming to boost sales.
- Auto-optimizes audience delivery, aligning with real-time engagement during livestreams.
- Allocates budgets to high-intent viewers, the target audience, with the highest inclination to purchase during the stream.
What Replaced VSA, Live Ads, and Product Shopping Ads?
- Video Shopping Ads (VSA) → is now covered under Product GMV Max for cataloge-driven campaigns.
- Live Ads → Integrated into LIVE GMV Max for real-time selling.
- Product Shopping Ads → Upscaled into the GMV Max ecosystem.
What Are TikTok Shop Ads?
TikTok Shop Ads are in-feed or video shopping ads designed to drive sales directly from TikTok’s Shop ecosystem. They enable users to discover, interact with, and purchase products, all within the app. For e-commerce sellers, they combine TikTok’s content virality with native shopping functionality.
With TikTok Shop Ads, users can:
- Browse product pages
- Watch UGC-style demo videos
- Add to cart and checkout seamlessly
These ads seamlessly blend with TikTok’s content-first experience, enhancing trust and engagement. Using VidAU’s product video generator, you can create custom AI TikTok video ads for your store in minutes using just your product link.
What is GMV Max?
GMV Max (Gross Merchandise Volume Max) is TikTok’s AI-powered ad format responsible for automatically managing audience targeting, creative selection, and ad placements. TikTok Shop Ads GMV Max is optimized to maximize sales and boost ROI.
How to launch a GMV Max campaign
Go to TikTok Ads Manager or TikTok Seller Center, select “Create GMV Max campaign,” select product, set daily budget and target ROI, and then publish. The TikTok ads system handles the rest.
What changed in July 2025
By July 2025, TikTok set GMV Max as the exclusive campaign type for TikTok Shop Ads. Traditional formats (Live, Video Shopping, Product Shopping Ads) have been overhauled and replaced with GMV Max. Older formats, such as Video Shopping Ads (VSA), Live Ads, and Product Shopping Ads, have been changed. Launch ecommerce video ads with VidAU.
Types of TikTok Shop Ads (TikTok Shop Ads List)
With multiple ad types at your disposal, you have the power to choose the one that best aligns with your marketing goals. The flexibility is yours to command.
1. Video Shopping Ads TikTok
These are native videos that promote products and include clickable product anchors. They’re shown within the For You page and drive traffic to product detail pages within the TikTok Shop. These formats integrate perfectly with TikTok’s fast-paced, visual-first format.
2. Live Shopping Ads
Run during a livestream, these ads enable hosts to showcase products in real-time. TikTok users can make purchases directly within a live session, which is beneficial for increasing purchase intent.
3. Product Showcase Ads
Ideal for merchants seeking to enhance catalogue visibility. These static-style ad formats direct users to explore your TikTok Shop and discover new or trending products.
4. Collection Ads
Display multiple products within one ad unit. Great for highlighting new arrivals or bundles, especially during seasonal campaigns.
5. Dynamic Showcase Ads
Leverage TikTok’s pixel data to retarget users with relevant products based on browsing and shopping behaviour. These ads deliver personalised offers and recommendations that can boost conversions dramatically.
How to Set Up TikTok Shop Ads (TikTok Shop Ads Manager Guide)
To get started with TikTok Shop Ads Manager, TikTok shop affiliate, you’ll need:
- A verified TikTok Shop
- A connected TikTok Ads account
- Product listings with clear visuals and pricing
Steps to Create Ads for TikTok Shop
- Go to the TikTok Shop Ads Manager
- Select your product(s) to promote
- Choose an ad objective (conversion, traffic, or engagement)
- Create or upload your video ad
- Set targeting (audience, age, location, interest)
- Launch your campaign
Using VidAU’s Text-to-Video tool, you can create conversion-ready video scripts and visuals from scratch, ideal if you don’t have footage yet.
TikTok Shop Ads Best Practices
Before dipping into your ad spend, it’s essential to understand what works. Video content is king on TikTok, but not all videos perform equally.
To get the most out of your TikTok Shop ad budget, follow these tips:
- Use authentic UGC or influencer-style content
- Add subtitles and closed captions
- Hook the viewer in the first 3 seconds
- Highlight product benefits visually
- Include social proof like reviews or testimonials
Pro Tip: With VidAU’s AI avatars, you can simulate influencer-style content even if you’re not working with creators directly.
Ad Policy Checklist for GMV Max Campaigns
TikTok’s Ad Policies to abide by to avoid disapprovals or account restrictions.
1. Prohibited Claims
- Avoid exaggerated and unverifiable promises (e.g., “100% profit guaranteed…” or “heal all infections”).
- No misleading visuals without a clear disclaimer.
2. Required Disclosures
- Label sponsored content. (e.g, #ad or “Sponsored”).
- Compulsorily, include product warnings (e.g., fragile, highly inflammable).
3. HEC (Health, Education, Credit) Restrictions
- Health: Make no unsubstantiated health or weight loss claims; Always clearly include disclaimers.
- Education: Don’t make misleading promises about guaranteed certifications or earnings.
- Credit: Must disclose APRs, terms, and avoid predatory lending language.
Using TikTok Video Shopping Ads for Product Discovery
TikTok video shopping ads are ideal for product discovery. They allow you to:
- Introduce new SKUs
- Showcase multiple angles of a product
- Promote limited-time offers
With TikTok’s high engagement rates, pairing short-form video with clickable product tags is one of the fastest ways to boost conversions. VidAU simplifies this with plug-and-play templates tailored to TikTok’s format.
How to Turn Off TikTok Shop Ads
If you’re a user wondering how to stop TikTok Shop ads, here’s what you can do:
- Open TikTok and go to Settings > Privacy > Ads
- Turn off “Personalised Ads”
- Hide specific ads using the three-dot menu on any ad
Keep in mind that this only reduces personalisation. TikTok will still show ads, but they may be less tailored to your interests.
You can also search “how to turn off TikTok Shop ads” on the help page for the latest platform-specific updates.
TikTok Shop Ads Login and Commission Details
You can log into TikTok Shop Ads through the TikTok for Business portal. Once logged in, you can access Shop performance, ad analytics, and commission rates.
TikTok Shop Ads commission varies by region and category. Typically:
- 5–10% for most categories
- As low as 2% for electronics
- Can be increased by using paid promotion or affiliate partners
Conclusion
TikTok Shop Ads combine the power of social discovery with direct conversion. Whether you’re looking to expand your customer base, retarget high-intent shoppers, or promote new arrivals, this format is for e-commerce sellers.
To create winning TikTok product videos fast, VidAU’s ad tools offer unmatched speed and customisation. Start with your product URL and let AI do the rest.
Frequently Asked Questions
1. What are TikTok Shop Ads?
TikTok Shop Ads are video-based ads that enable users to discover and purchase products directly within the app through TikTok Shop.
2. How do I create TikTok Shop Ads?
You can create them using TikTok Ads Manager and VidAU’s AI video tools to design engaging product videos.
3. What’s the commission on TikTok Shop sales?
It varies by product, ranging from 2% to 10%, depending on the category and type of promotion.
4. How do I log into TikTok Shop Ads?
Visit TikTok Ads Manager > E-commerce Solutions > Login with your seller account to access the Shop Ads dashboard.
| 5. What are TikTok Shop Ads in 2025? |
| TikTok Shop Ads now run through GMV Max, an automated campaign type that uses your Shop, Showcase or Catalog to create and optimize ads for sales. You launch it with the Sales objective in Ads Manager and select your TikTok Shop as the destination. |
6. What changed in July 2025?
7. LIVE GMV Max vs Product GMV Max
LIVE GMV Max optimizes around livestream commerce; Product GMV Max optimizes catalog and shoppable video delivery. Both automate creative/placements to maximize total GMV across organic and paid traffic
8. Can I turn off TikTok Shop ads?
Yes. You can turn off ad personalisation or hide individual ads in your settings—Search TikTok’s help centre for the latest opt-out instructions.
