Bolster AI: Features, Pricing, and Why Brands Use It for Online Protection

What is Bolster?

Bolster AI is an AI-driven brand protection platform that helps businesses fight scams, phishing, and impersonation attacks online. Unlike traditional security tools that only alert teams about threats, Bolster goes a step further by detecting fraud and automatically taking it down in hours, not days.

The platform is designed for enterprises that face risks from fake websites, social media impersonation, fraudulent apps, phishing emails, and dark web leaks. With automated monitoring and takedowns, Bolster helps brands reduce customer fraud, protect revenue, and maintain trust in their digital presence.

In today’s environment where phishing attacks grow by more than 90% year over year, businesses need more than manual detection. Bolster AI combines AI with automation so companies can stay ahead of attackers while saving security teams time and resources

How Does It Work?

Bolster AI works by continuously scanning the internet across domains, social media, app stores, email traffic, and even the dark web. Using artificial intelligence, it identifies lookalike websites, phishing emails, and fake accounts that impersonate brands.

Once threats are found, Bolster doesn’t stop at alerts. Its system launches automated takedowns, removing malicious content before customers interact with it. This approach helps businesses protect their reputation, cut losses from scams, and reduce the workload for internal security teams.

The platform also integrates with enterprise tools like SIEMs, SOARs, Slack, and email providers, so companies can embed Bolster into their existing workflows. The result is real-time detection, faster response, and fewer business disruptions from online fraud.

Key Features of Bolster

Bolster AI is built to protect brands across every major digital channel. Its features cover the most common and damaging types of online impersonation and fraud.

1. Domain & Website Monitoring
Bolster scans the web for fraudulent domains, typo-squatted URLs, and fake websites that trick customers into sharing sensitive information. Instead of leaving the work to internal teams, Bolster shuts these sites down automatically.

2. Social Media Monitoring
Fake profiles, scam posts, and executive impersonation are rising fast across LinkedIn, Facebook, and other platforms. Bolster detects these accounts at scale and works with platforms to remove them quickly.

3. App Store Protection
Fraudulent apps can trick users into downloading malware or giving away their data. Bolster monitors global app stores and coordinates takedowns directly with Apple, Google, and others.

4. Dark Web Monitoring
Bolster scans underground forums, Telegram groups, and marketplaces for stolen credentials, leaked brand data, or fraudulent activity targeting your company.

5. AI for Phishing Emails
The platform analyzes millions of phishing reports from customers, identifies real threats, and automates takedowns before attackers can do damage.

6. Automated Takedowns
Speed is one of Bolster’s biggest advantages. Once threats are confirmed, its SOC-backed system eliminates them in hours, not days, helping brands stay ahead of scammers.

Why Brands Use this AI Tool

Phishing and impersonation attacks are not slowing down. In fact:

• $1.03 trillion was stolen from victims globally in the last year.
• $40 billion in losses from Gen AI-enabled fraud are expected in the U.S. by 2027.
• More than 30,000 phishing reports overwhelm security and support teams every month.

These numbers show why proactive protection is critical. For many companies, traditional security systems only send alerts, which means fraudsters remain active until manual action is taken. Bolster solves this problem by combining AI-driven detection with fast takedowns, giving enterprises a way to protect both revenue and reputation.

Brands also choose Bolster because it helps prevent customer churn. Research shows that 15% of scammed customers never return after falling for an impersonation or phishing attack. By shutting down threats before they spread, Bolster helps companies keep their customer base intact.

Case studies like CaptivateIQ show how Bolster reduces fraud without draining internal resources. Their security team used Bolster to automate the removal of spoofed sites and fake job postings tasks that previously required manual effort across multiple departments.

Bolster AI Pricing – What to Expect

Bolster AI does not publish fixed pricing on its website. Like most enterprise-grade security solutions, costs depend on the size of your business, the channels you want monitored, and the level of support you require. Instead of offering one-size-fits-all plans, Bolster customizes its pricing based on your risk profile and the volume of threats you face.

Factors That Influence Bolster Pricing

1. Company Size – Larger enterprises typically pay more because they require wider coverage across multiple domains, social media accounts, and regions.
2. Threat Volume – Brands in industries like finance, eCommerce, and SaaS often see higher impersonation attempts, which increases monitoring and takedown needs.
3. Channels Monitored – Pricing can vary if you only need domain monitoring versus full-scale protection across domains, social media, app stores, email, and the dark web.
4. Service Level – Managed services and integrations with enterprise security stacks may cost more but reduce the workload on your internal team.

How to Get Its Pricing

Since pricing is not transparent, the only way to know the exact cost is to request a demo or speak with Bolster’s sales team. This allows them to assess your current risk exposure and build a tailored package.

Comparing Bolster AI to Alternatives

While Bolster is well-known for its automated takedowns, some competitors like ZeroFox, Red Points, and PhishLabs also provide digital risk protection. However, many of them stop at detection or rely more heavily on manual interventions. For companies where speed matters, Bolster’s automation can justify higher pricing.

If you’re evaluating Bolster AI pricing, it’s best to consider not only the subscription cost but also the savings in time, reduced fraud losses, and improved customer trust.

Pros and Cons of Bolster AI

Like any enterprise solution, Bolster has strengths and limitations. Understanding both helps businesses decide if it’s the right fit.

Pros

• Automated takedowns – Removes threats in hours, saving internal teams time.
• Multi-channel protection – Covers domains, social media, app stores, email, and dark web.
• Global monitoring – Detects impersonation threats worldwide.
• AI-powered detection – Goes beyond manual processes to catch scams at scale.
• Integration-ready – Works with SIEMs, SOARs, and collaboration tools.

Cons

• Enterprise focus – Designed for large companies, not small businesses.
• Opaque pricing – No public pricing page, requiring direct sales engagement.
• Resource overlap – Some features may duplicate existing internal security investments.
  

Alternatives to Bolster AI

While Bolster is a leader in automated phishing takedowns and brand protection, other platforms offer similar services with different strengths.

1. ZeroFox
A digital risk protection company with wide coverage, including threat intelligence, social media monitoring, and incident response. Unlike Bolster, its takedown process can involve more manual steps.

2. Red Points
Specializes in brand and content protection for eCommerce and intellectual property. Strong in removing counterfeit product listings but less focused on phishing and impersonation.

3. PhishLabs (by HelpSystems)
Provides phishing detection and incident response, especially for financial institutions. Tends to focus more on intelligence and reporting rather than automated takedowns.

4. VidAU (Complementary, Not Competitive)
While not a security solution, VidAU helps brands create authentic AI-powered content and communication. Using VidAU alongside Bolster can protect your brand in two ways: It handles external threats, while VidAU strengthens trust with engaging, on-brand content.

For businesses comparing options, Bolster stands out when speed and automation are the highest priorities. Competitors may offer broader services or lower entry pricing, but they often rely more on manual intervention.

Protect Your Brand, Grow Your Brand

Keeping your brand safe from phishing and impersonation threats is only half the battle. Once customers trust you, the next step is building stronger engagement. That’s where VidAU comes in.

With tools like the AI video generator and Vidu Studio AI, you can create branded content that feels authentic, scales fast, and drives results across social platforms. While Bolster protects your reputation from scams, VidAU helps you turn that trust into growth.

Ready to see how VidAU can support your brand?

Final Thoughts

Bolster is built for enterprises that need to protect their brand, customers, and revenue from phishing, impersonation, and online fraud. Its biggest strength is speed, detecting threats and eliminating them in hours instead of waiting days for manual takedowns.

While pricing is not publicly available, companies investing gain measurable value by reducing fraud-related losses, saving team resources, and maintaining customer trust. For brands in high-risk industries like finance, SaaS, or eCommerce, Bolster’s AI-driven automation can mean the difference between stopping a scam and losing loyal customers.

At the same time, businesses should evaluate their budget, security needs, and potential overlap with existing tools before committing. Competitors like ZeroFox, Red Points, or PhishLabs provide alternatives, but Bolster remains one of the strongest options for organizations where automation and rapid response are top priorities.

FAQs About Bolster

1. What is Bolster AI?
Is an enterprise-grade brand protection platform that uses artificial intelligence to detect and take down phishing, impersonation, and online fraud threats.

2. How does Bolster AI detect scams?
It continuously scans the internet, including domains, social media, app stores, email traffic, and dark web forums, to identify fraudulent activity.

3. What industries use Bolster ?
Bolster serves enterprises across sectors like finance, eCommerce, SaaS, and technology, industries where brand impersonation and phishing are common.

4. How much does Bolster cost?
Pricing is not public. Costs vary based on company size, threat volume, channels monitored, and service level. Interested businesses need to request a custom quote from Bolster’s sales team.

5. What are the alternatives to Bolster?
Some alternatives include ZeroFox, Red Points, and PhishLabs. Each offers different strengths, but Bolster stands out for automated takedowns and speed.