Amazon Black Friday 2025: Dates, Deals, and Shopping Strategy

Amazon Black Friday 2025 will mark the biggest shopping event of the year for online buyers in the United States. Shoppers will find deals on Amazon devices, tech, fashion, and home essentials across multiple days. The official Amazon Black Friday page and early sales already hint at what to expect.
Black Friday 2025 falls on Friday, November 28, but Amazon’s event starts earlier. This guide outlines key dates, best categories, and how to make sure the discounts are genuine.
When Is Amazon Black Friday 2025 Happening?
Amazon Black Friday deals start well before the main day. According to Amazon’s official Black Friday page, early offers will begin around mid-November 2025, with new deals appearing every few hours.
Amazon Early Black Friday Sale
The early sale gives shoppers access to limited-time discounts across categories like electronics, toys, beauty, and home. You can preview upcoming offers on Amazon’s Black Friday Finds shop.
Amazon Black Friday vs Cyber Monday
Amazon usually extends most Black Friday deals through the weekend until Cyber Monday. Based on past years, the Cyber Monday event will feature digital products, streaming devices, and laptops, while the core Black Friday sale includes household and fashion deals.
What to Expect from Amazon Black Friday Deals 2025
Amazon Black Friday deals 2025 will feature record discounts across categories, according to BlackFriday.com.
Best Amazon Device Discounts
You should expect:
- Echo smart speakers and displays up to 50% off
- Fire TV and Fire tablets 40% to 60% off
- Ring and Blink home security bundles with deep markdowns
These discounts usually repeat each year, but inventory sells out fast.
Top Tech Deals
Laptop and gaming discounts on Amazon’s Black Friday 2025 event are expected to match Prime Big Deal Days levels. According to IGN’s coverage, top brands like Samsung, Apple, and Sony will headline tech deals with limited quantities.
Fashion and Home Essentials
Amazon’s early listings show major price drops on home appliances, bedding, and apparel. The sale also includes small business storefronts with extra coupon codes for handmade and local products.
How to Prepare for Amazon Black Friday 2025

Preparation helps you get the best results during Amazon Black Friday.
Set Up Alerts and Wish Lists
Add products to your Wish List before mid-November. Turn on price alerts and notifications in your Amazon app.
Join Amazon Prime for Early Access
Prime members often get exclusive early access to deals. Membership also ensures faster shipping and access to Lightning Deals before non-Prime shoppers.
Use Amazon’s Price Tracker Tools
Monitor real price changes with tools like Keepa or CamelCamelCamel. They track price history to help you confirm if a deal is genuine.
How to Spot Fake Amazon Black Friday Deals
Some sellers inflate prices before discounting them during Black Friday. A recent New York Post article warns shoppers about misleading discounts and third-party seller scams.
Watch for These Red Flags
- Price history spikes in the week before Black Friday
- Sellers with low ratings or newly created accounts
- Products labeled as “limited time” without clear stock data
How to Verify Real Discounts
Compare current deals with prices listed before November using third-party tracking tools. Check verified Amazon listings, as the official Amazon Black Friday page lists deals only from trusted sellers.
Early Access and Amazon Black Friday Lightning Deals
How Lightning Deals Work
Lightning Deals are time-sensitive offers that run for a few hours or until stock runs out. These deals rotate hourly across product categories.
Best Way to Win Lightning Deals
- Refresh the Lightning Deals page during active hours
- Join the waitlist if an item sells out fast
- Enable “1-Click Ordering” for quicker checkout
Amazon Prime members usually get 30-minute early access to Lightning Deals, which increases their chance of success.
Amazon Black Friday Shopping Checklist

- Mark November 28, 2025, on your calendar.
- Bookmark Amazon’s Black Friday page.
- Create your Wish List and set alerts.
- Check deal authenticity using price trackers.
- Prioritize Lightning Deals if you have Prime.
- Compare Amazon Black Friday vs Cyber Monday offers before buying.
- Review seller ratings and return policies.
After Amazon Black Friday: What Comes Next
Once the main event ends, Amazon rolls into Cyber Monday promotions. Many Black Friday deals return with slight variations.
Post-Sale Price Drops
If prices fall after your purchase, Amazon’s return and refund policy lets you request an adjustment or return within the eligible period.
Watch for Extended Holiday Deals
Amazon sometimes continues discounted pricing on top categories through early December, especially on Amazon-branded products.
Conclusion
Amazon Black Friday 2025 will bring thousands of limited-time offers across all major categories. Early preparation, price tracking, and smart shopping can help you find real value and avoid fake deals.
For the best results, focus on verified Amazon listings, set up alerts early, and shop directly through the official Black Friday store page.
FAQs
When is Amazon Black Friday 2025?
Amazon Black Friday 2025 starts on Friday, November 28, with early deals launching in mid-November.
Does Amazon offer early Black Friday deals?
Yes, Amazon releases early Black Friday deals weeks before the main event through its Black Friday Finds shop.
Do I need Amazon Prime for Black Friday deals?
Prime is not required, but members get early access and faster shipping.
How can I tell if an Amazon Black Friday deal is real?
Check price history on tools like Keepa or CamelCamelCamel and verify seller ratings.
Are Amazon Black Friday deals better than Cyber Monday?
Both events offer strong discounts, but Black Friday favors Amazon devices and home goods, while Cyber Monday focuses on tech and digital products.