Effortlessly Convert URLs to Videos for Your Dropshipping Business

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Taiwo Oluwole

If you have a product to sell and are eager to achieve rapid results, this blog post will guide you through the process of creating effective product videos, even with limited resources.


What You'll Need to Get Started:

  • A product to sell
  • A device to work from
  • A link to your website
  • Possibly some product images provided by the seller

However, the next steps can be overwhelming. Considerations include:

  • Design: Will you create your own visuals or overlay product images with bold graphics?
  • Video content: If not using images, do you have high-quality equipment to capture video? Will you be featured in the video? What about the script and sales copy?


In this blog post, we'll explore effective strategies for creating compelling product marketing videos that drive conversions, even with minimal assets and resources.


Consider Ad Formats and Composition Before Filming

When creating product video ads, consider the formatting and aspect ratio requirements of the various advertising platforms you'll be using. This ensures your content looks great and performs well across multiple channels.

Whether your video focuses on the product itself or features a presenter, pay close attention to orientation and framing. Shooting in landscape mode works well for platforms like YouTube, while portrait orientation is preferred for TikTok and Instagram.

Ensure you leave enough white space around your subject to accommodate text overlays, logos – and importantly – to allow for optimal editing.


Use a Teleprompter App to Help Read Out Your Lines

Writing and recalling a script during recording can be time-consuming. Using a teleprompter app can help you bypass the need to memorize lines, allowing you to start recording immediately and advance your product ad to the next step. They can also record simultaneously, so you can read and record at the same time, which is very convenient.


Source High-Quality B-Roll Free Online

From the confines of your home and with limited product images, your video can only be so long and can quickly feel repetitive and visually stagnant, making it difficult to hold your audience's attention. Find high-quality b-roll free from sites like Pexels to help you enhance your content. For instance, if you're showcasing a new kitchen appliance, you could use b-roll of the appliance in use, preparation of ingredients, or even related lifestyle shots to bring the product to life. This can help maintain viewer engagement, illustrate key points, and create a more polished, professional-looking final product.


Reach Out to the Manufacturer

Producing high-quality, informative product videos can be a challenge when you have limited content to work with. Reach out to gain access to their existing (or unpublished) product videos, professionally shot to showcase features and benefits; you can even request custom video if they're willing! Furthermore, working directly with the manufacturer provides invaluable insights into the product's key selling points, allowing you to craft more accurate and compelling video narratives.


Experiment with AI Avatars

If you're not ready to jump in front of the camera and record, or don't have the budget to hire another to act, leverage AI avatars. Compared to videos with actors, AI avatars are much less expensive to produce.

They also offer scalability, able to produce content in any language and for any audience. Moreover, AI avatars' customization capabilities allow tailoring of appearance, voice, and mannerisms to align with your brand.


VidAU.AI Makes Generating Product Video Ads Painless

There is another simple solution: use VidAU.AI.

VidAU.AI's robust AI video maker takes your pain away. You can have your video ad content produced in minutes.

Here’s a list of all the things you won’t have to worry about anymore:

  • Showing your face on camera
  • Using your voice in videos
  • Investing in expensive content creation equipment and editing software
  • Designing graphics
  • Editing video
  • Scriptwriting

Instead of worrying about all of the above, you can focus your attention on other facets of your business, like finding the best, trending product to sell in your shop.

Now that you know what VidAU.AI does, I’ll tell you how to do it!


3 Steps to Seamless Video Ad Creation

Basic Info:

  • Open VidAU.AI, click Create Now under URL-video-ad maker, and input your product URL. The tool will collect all the information from the product page.
  • Select the media you want to use in your ad. Go for high-quality b-roll that will help sell your product and remove any low-quality images that can detract from your ads’ success. If you sourced content from Pexels, upload that! When you’re ready, click Next.
  • Now you’ll select your video’s settings, i.e., the aspect ratio, video length, target audience, and language, and click Next when you're done.

The Script

  • Now you’ll be presented with a selection of scripts generated by VidAU.AI's AI. Choose one that appeals to your brand’s tone of voice. If you don't like the selections, VidAU.AI will continue generating scripts until you find one you're satisfied with. If you want to make changes, just click the pencil icon and make your changes!

Pro Tip: Look for a competitor in your space that has a successful - even viral - product video, take elements from their script, and merge it with yours! For example, you might take this hook from one TikTok that amassed 2.5m views: 'things TikTok made me buy' and apply the hook to your video!

Style

  • Here you’ll select the visual style(s) that follow the latest trends on social media, e.g., product, green screen, full screen, etc. We recommend testing a variety of styles to see what resonates with your target audience.
  • From here, you can edit the video to your liking, playing around with the captions, voiceover, music, and more! Note: The video preview’s syncing will not be optimized until fully rendered.
  • If you’re happy with the video, you can go ahead and render!


Conclusion

It’s as simple as that, folks.

  • Set up your camera and allow for plenty of space.
  • Upload your script to a teleprompter app and make reading lines easy.
  • Grab some quality b-roll from free websites like Pexels.
  • Or just drop your product URL, pick and choose your preferred scripts, visuals, and styles, and render a bunch of video ads that you can test across social media!

You don't need to comb your hair, warm up your voice, or stare at software for hours on end to the tune of your brain's tumbleweed. Let VidAU.AI's AI product video ad generator do the heavy lifting. Take a load off!

If you’re looking for more information on the process, Bryan Guerra does a fantastic job of explaining the whole process.