A Seller’s Guide to Increasing Sales on Daraz with Video

At VidAU, we analyze what makes e-commerce videos successful every day. We work with sellers on competitive platforms just like Daraz. From that experience, we’ve learned one undeniable truth: the sellers who consistently outsell their competition are the ones using video.

Good photos are just the starting point now. We’ve seen firsthand that a compelling video is what bridges the gap between a curious browser and a confident buyer. That’s why we created this guide. It’s not just a list of ideas. Instead, it’s a set of proven strategies that we’ve seen boost conversion rates for marketplace sellers just like you.

Why Product Videos are Crucial for Success on Daraz

When we A/B test photos against videos for our clients, the results are always clear: video builds more trust. On a platform like Daraz, customers can’t physically touch the product. We’ve found that a short video is the most powerful way to show its true quality and build buyer confidence.

A simple demo video answers questions before a customer even thinks to ask them. This dramatically reduces purchase friction. Crucially, our data also shows that product pages with video have a higher “dwell time.” On a crowded marketplace, this is a key signal to the platform’s algorithm that can help boost your product’s visibility in search results.

5 Video Ideas to Make Your Daraz Products Sell Faster

Based on our work with hundreds of marketplace sellers, we know that the right kind of video can make a huge difference. Here are some of the most effective video formats we’ve seen succeed.

1. The 360-Degree Product Showcase 

This is the first video we tell every new seller to create. Customers on Daraz want to see every angle of a product. This simple act builds immense confidence and can even reduce your return rate. You don’t need a fancy turntable. Instead, just take clear photos of your product from the front, back, and sides. Then, an AI tool like VidAU can turn them into a smooth, rotating video.

2. The “How-To-Use” Demonstration 

One of the biggest reasons for a customer to hesitate is confusion. They often wonder, “Is this product hard to set up or use?” A short demo video removes that doubt completely. We’ve seen conversion rates increase dramatically when sellers add a simple demo. You are not just selling a product. You are also selling the confidence to use it.

3. The Problem/Solution Video 

This is a classic marketing formula. And, it works incredibly well in a busy marketplace like Daraz. The first 3 seconds of your video should show a common, relatable problem. Then, the next 10 seconds show how your product is the perfect solution. From our data, this format is powerful because it hooks the viewer emotionally. They see their own problem on screen and are more likely to view your product as the answer.

4. The Animated Testimonial Video 

Customer reviews are powerful social proof. But most shoppers just scroll right past the text reviews on a product page. A strategy we recommend to our clients is to turn their best written reviews into a short, eye-catching video.

Why it works: 

This method makes your social proof impossible to ignore. A video with animated text and a 5-star graphic is much more engaging than plain text. It’s a simple way to build trust and credibility, which is essential for standing out on Daraz.

5. The “Unboxing” Teaser Video 

The ‘unboxing’ experience is a huge part of online shopping. You can create this feeling of excitement before the customer even buys. For example, you can use your product photos to create a short, animated video that shows the product, its features, and its professional packaging.

Why it works: We’ve found that 

This simple video reassures customers about what they will receive in the mail. It’s a professional touch that many sellers overlook. As a result, it can be a powerful way to differentiate your listings and build the confidence needed to make a sale.

How to Create a High-Converting Daraz Product Video with VidAU

Bringing these video ideas to life is simpler than you might think. You don’t need a camera or any special editing skills. In fact, you can use the product assets you already have on your Daraz store. Here’s the simple three-step process we recommend.

Step 1: Upload Your Product Photos 

First, start with the high-quality product photos from your Daraz listing. Then, simply upload them directly into VidAU. You can arrange them in a sequence. This can create a 360-degree showcase or a simple unboxing teaser video.

Step 2: Add Text from Your Product Description 

Next, copy and paste the key bullet points from your Daraz product description. This text can highlight your product’s most important features or benefits. Once you add the text, VidAU’s AI gets to work. It creates scenes, adds professional text animations, and finds suitable background music.

Step 3: Add Your Logo and Export 

Finally, add your store’s logo with a single click. This is a crucial step for building your own brand on the Daraz platform. When you are satisfied with the video, simply export it. It is now perfectly formatted and ready to be added to your Daraz product listing.

In just a few minutes, you have created a professional product video. This video can help you increase trust, answer questions, and ultimately, drive more sales on Daraz.

Conclusion: Your Next Step to Becoming a Top Seller

Success in a crowded marketplace like Daraz is a real challenge. But it is not impossible. As we’ve shown, good photos are no longer enough to stand out. The secret weapon for top sellers is high-quality video. It builds trust, answers customer questions, and helps you get noticed.

You don’t need a big budget or a marketing team to do this. With VidAU, you have everything you need. You can turn your existing product photos and descriptions into powerful, sales-driving videos in minutes. It’s time to give your products the spotlight they deserve.

[Click here to try VidAU for free and create your first Daraz product video today!]

FAQs

Q: Does Daraz allow videos on product pages? 

A: Yes, Daraz encourages sellers to add videos to their product listings. In fact, listings with video content often have higher conversion rates. It is a key feature for making your store look more professional and trustworthy.

Q: What is the best video length for a Daraz product? 

A: From our experience with e-commerce platforms, shorter is almost always better. You should aim for a video between 15 and 45 seconds. This is long enough to showcase key features. It is also short enough to hold a busy shopper’s attention.

Q: Do I need to hire a professional to make product videos? 

A: Not anymore. In the past, this was a major expense for many sellers. But today, AI video tools like VidAU empower you to create professional-quality videos all by yourself. You can do this in minutes using your existing product photos.