Amazon Advertising: Console Login, Launch Campaigns & Sell Like a Pro with Expert Tips

What Is Amazon Advertising?

Amazon Advertising is Amazon’s paid marketing platform where brands to promote their products directly on Amazon search results, product pages, and even off-site placements. From Sponsored Products to Display Ads and Video Ads, it’s designed to help you reach millions of buyers when they’re ready to purchase.

This platform allows sellers, vendors, and brands to promote their products and services directly on Amazon and across its extensive network (including Twitch, Prime Video, Fire TV, and third-party websites). It’s a powerful tool for driving visibility, traffic, and sales, right where customers shop.

With billions of monthly visits to Amazon, running Amazon ads is one of the smartest ways to drive product visibility and boost your store’s revenue.

As a  beginner or an experienced seller, Amazon Ads help you:

• Appear on top of search results
• Target competitor listings
• Boost visibility for product launches
• Scale performance with measurable ROI

Amazon Advertising Login: How to Access Your Console

To run ads, you’ll first need to access the Amazon Advertising Console:

Step-by-step login:

To access your Amazon Ads dashboard:

1. Go to advertisingamazon com.
2. Click “Sign In” using your Amazon Seller or Vendor Central credentials.
3. Once logged in
4. Navigate to Campaign Manager
   On the  Amazon Ads Console you can:
   • View campaigns
   • Monitor performance metrics
   • Launch and optimize ads

Pro Tip: Bookmark the Amazon login page so you can access it quickly as your campaigns scale.

All About Amazon Ads?

Amazon Ads are paid placements that help your products get discovered across Amazon’s massive ecosystem, from search results and product pages to off-Amazon websites and apps.

These ads are designed to help sellers, brands, and vendors increase product visibility, drive traffic, and boost conversions.

Types of Amazon Ads:

1. Sponsored Products
   Promote individual listings directly on search results and product pages. This is the most popular ad type for beginners.
2. Sponsored Brands
   Showcase a collection of products or highlight your store with a custom banner at the top of search results.
3. Sponsored Display
   Retarget shoppers who viewed your product or similar ones, both on and off Amazon.
4. Amazon DSP (Demand-Side Platform)
   Programmatic ads for large-scale campaigns across Amazon, IMDb, Twitch, and third-party websites.

What Are Amazon Ads (Where and What Do They Offer)?

Amazon Ads offers multiple ad types depending on your goals:

• Sponsored Products – Appear in shopping results; great for driving conversions
• Sponsored Brands – Show multiple products with your logo + tagline
• Sponsored Display – Retarget shoppers across Amazon and beyond
• Sponsored TV – Place ads in streaming environments like Fire TV
• Brand Stores – Create a branded storefront experience on Amazon
• Amazon DSP – Programmatic ads for advanced audience targeting

No matter your goal, traffic, awareness, or conversions. Amazon Ads has a product that fits. Amazon also offers placements that allow your ads to appear where shoppers are already in buying mode, such as;

• Amazon Search Results
• Product Detail Pages
• Amazon Homepages
• Off-site (via DSP)

How to Set Up Amazon Ads (Step-by-Step)

1. Login to advertisingamazon.com
2. Go to Campaign Manager
3. Select Create Campaign
4. Choose your ad type (e.g., Sponsored Products)
5. Set your daily budget and campaign duration
6. Select products to promote
7. Pick targeting method (automatic or manual)
8. Set your bid
9. Launch the campaign and monitor performance

You’re now advertising on one of the largest retail platforms in the world.

Launch Your First Amazon Ads Campaign (Beginner-Friendly)

Once inside the console, here’s how to launch your first ad campaign in minutes:

1. Choose the Right Ad Type

• Sponsored Products – Promote individual listings.
• Sponsored Brands – Drive traffic to a storefront or product collection.
• Sponsored Display – Retarget or reach shoppers outside Amazon.
• Amazon DSP – Advanced programmatic display buying.

2. Set Budget & Bids

Choose your daily or lifetime budget and set competitive bids. Start small, then scale based on performance.

3. Select Keywords or Product Targeting

Amazon uses keyword targeting (manual or automatic) to match your ads to user searches.

4. Upload Creatives (if needed)

For Sponsored Brands and Display Ads, you’ll need your logo, headline, and product images.

5. Launch & Monitor

Hit “Launch campaign,” and then track CTR, CPC, ACoS, and conversions in your Amazon Ads dashboard.

Amazon Marketing Made Simple for Beginners

If you’re new to online selling or just getting started with Amazon marketing, here’s what you need to know, no jargon, no overwhelm. Starting Sponsored Products is quite easy to set up and it delivers fast results.

Here is why it’s beginner-friendly:

• No design skills needed
• Only pay per click (PPC)
• Amazon handles targeting (or you can do it manually)
• Start with as little as $10/day
• Real-time performance tracking

Tip: Think of your Amazon ad like a virtual shelf. The better it looks and performs, the more clicks and conversions it’ll drive.

Why Amazon Ads Work:

• People come to Amazon ready to buy
• Your ad shows exactly when a shopper searches for something you sell
• You only pay when they click

Track the Right Amazon Ad Metrics (What Matters Most)

Running ads is only half the job, tracking performance is what turns spend into strategy. Here are the key metrics you should monitor in your Amazon Ads dashboard:

• ACoS (Advertising Cost of Sale): Tells you how much you’re spending to earn a dollar in sales. Lower is better.
• ROAS (Return on Ad Spend): Measures revenue for every dollar spent on ads. The higher the better.
• CTR (Click-Through Rate): How often people click on your ad after seeing it. A low CTR may indicate weak creatives or poor targeting.
• Conversion Rate: The percentage of clicks that lead to a purchase—great for measuring landing page and listing quality.
• Impressions & Reach: Show how visible your ads are, especially for brand awareness campaigns.

Tip: Use these metrics weekly to adjust bids, budgets, and creatives. Let the data guide your optimization, not just your gut.

Mention Amazon Attribution (Bonus for Off-Amazon Performance)

If you run marketing campaigns outside Amazon, like on Instagram, YouTube, or email, Amazon Attribution helps you track how those efforts drive purchases on Amazon.

With this tool, you can:

• Measure ROI from external traffic sources
• See which influencers or platforms convert best
• Make smarter decisions about where to invest next

 Pro tip: Combine VidAU videos with social campaigns and track click-to-purchase behavior using Amazon Attribution.

DTC + Amazon Ads: A Smart Combo for Scaling

If you’re a DTC brand with your own store, Amazon can still be your best acquisition channel. Here’s how:

• Use Amazon Ads to appear in search when buyers are actively shopping
• Add your Amazon Storefront link in ad creatives for consistency
• Drive off-Amazon traffic (from TikTok, Reels, etc.) to Amazon pages using branded videos made with VidAU
• Retarget visitors with Sponsored Display or Amazon DSP

Why it works: You reduce friction and reach new customers where they already shop, while maintaining full-funnel control.

Expert Tips to Boost Your Amazon Advertising Performance

• Use automatic targeting to learn which keywords convert, then switch to manual targeting for better control.
•  Optimize your product listings (titles, images, reviews),  even the best ad won’t convert a bad listing.
• Check performance regularly,  adjust bids, pause low-performers, double down on what works.
• Run ads for your top-selling items and launch new products with Sponsored Product campaigns.
• Leverage Amazon ads reports to identify high-ROI keywords and buyer behavior.

Want Better-Performing Amazon Ads? Add Videos with VidAU

Static product photos are no longer enough. Today’s shoppers scroll fast, and videos capture attention. This is where VidAU comes in. Below is how VidAU complements Amazon Ads.

VidAU is a free AI-powered tool that lets you turn product images into short-form videos perfect for sponsored Brands (with videos), Amazon Storefront visuals, TikTok-style UGC ads for Amazon listings and cross-channel content (Instagram, TikTok, YouTube Shorts)

With VidAU, you can:

• Upload a product image
• Add motion, voiceover, and captions
• Export in multiple formats (1:1, 16:9, 9:16)
• Create videos without editing skills
• Publish to Amazon, social, or your DTC store

If you’re selling on Amazon and using static photos only, you’re missing out. VidAU makes your ad pop

Real Use Cases for VidAU + Amazon Ads

• Dropshipper on TikTok Shop? Convert AliExpress images into Amazon-ready videos
• Amazon brand owner? Use voiceovers to explain features and reduce returns
• Marketer running Sponsored Brands Video? Create compelling ad visuals in minutes

No studio. No freelancer. Just AI + image = High converting Video content.

Final Thoughts: Amazon Advertising Made Simple

Amazon Ads open the door to serious traffic and sales,but visuals seal the deal. It doesn’t matter if you’re just starting with Sponsored Products or scaling your brand across Amazon’s ecosystem, success comes from visibility + creativity. And with tools like VidAU, you don’t just run ads,  you stand out.

Now you can start small, track your metrics, and reinvest in what works. With a bit of testing and the right tools, you’ll go from beginner to pro in no time.

FAQ

1. How do I log into Amazon Advertising Console?

To log into Amazon Advertising, visit advertising.amazon.com, click “Sign In,” and use your Amazon Seller or Vendor Central credentials. Once inside, you can manage your campaigns, monitor performance, and launch new ads from the dashboard.

2. How much do Amazon Ads cost?

Amazon Ads operate on a cost-per-click (CPC) model. There’s no minimum spend required, you can start with as little as $10/day. You set your daily or campaign budget and only pay when someone clicks your ad.

3. How do I create my first Amazon Ads campaign?

After logging into the Amazon Ads console:

• Go to Campaign Manager
• Click “Create Campaign”
• Choose your ad type
• Set your budget and bids
• Select your products and targeting method
• Launch and monitor your campaign

It’s a beginner-friendly setup with real-time performance tracking.

4. How can VidAU help improve my Amazon Ads performance?

VidAU is a free AI-powered tool that turns product photos into short-form videos for Amazon ads. It helps you create scroll-stopping content for Sponsored Brands, Amazon Storefronts, and TikTok-style UGC ads without any editing skills. Use VidAU to boost conversions with motion, voiceovers, and visual storytelling.