Best Apps for Shopify Reviews for Beginners: Pros, Cons & Best Use Cases
If you’re just starting your online store on Shopify, one of the most important things you can do is collect and display customer feedback. Shopify reviews are essential for building trust in any e-commerce store. And with the right Shopify reviews app, you don’t just collect reviews, you turn them into powerful content.
That’s where VidAU comes in. With VidAU, you can turn written Shopify reviews into engaging video content that boosts your store’s credibility and conversion rates. In this guide, we’ll walk through the best apps for Shopify product reviews, how to add reviews to your store, and how VidAU can help you go even further by turning social proof into engaging video ads.
Top Shopify Reviews App for Beginners: Free & Paid That Works
If you’re looking to build trust and boost conversation in your store, choose the right Shopify reviews app. If you’re just getting started, you don’t need something expensive or complicated, you need something that works well, blends easily, and helps build trust fast.
Why Use a Shopify Product Reviews App
Buyers want to see what others think before making a purchase. A simple star rating or a photo from a previous customer can do more than any sales copy. A good Shopify product reviews app helps you:
- Collect reviews automatically
- Display reviews on your site
- Offer incentives (like discounts) for photo or video reviews
- Import reviews from AliExpress or Amazon (for dropshippers)
Top Picks – Judge.me, Loox, Yotpo, Ali Reviews, Fera.ai
Here are five apps that are beginner-friendly and effective
Judge.me
Pros:
Judge.me offers one of the most generous free plans on the Shopify App Store. You get unlimited review requests, star ratings, photo/video reviews.
Cons:
Its widgets are functional but may require a little styling to perfectly match your brand. Some advanced features, like syncing with Google Shopping, are only available on the paid plan ($15/month).
Best For:
Beginners on a budget, dropshippers who want AliExpress imports, and anyone who wants a no-fuss, reliable tool.
Standout Features:
- One-click AliExpress review imports
- Verified buyer badges
- Google Shopping feed integration (on paid plan)
Loox
Pros:
Loox is known for making your product pages visually pop. It encourages customers to leave photo and video reviews, which perform much better than plain text.
Cons:
No free plan, and the starter package begins at $12.99/month. Still, for stores where visuals matter (e.g. fashion, skincare, home decor), it’s worth it.
Best For:
Stores that rely on aesthetics or user-generated content (UGC), such as lifestyle or fashion brands.
Standout Features:
- Photo-first review forms
- Review galleries and carousel displays
- Referral program to turn happy customers into promoters
Yotpo
Pros:
Yotpo brings a full-stack approach. It’s more than just a reviews app, it’s a full e-commerce solution. It offers SMS review requests, AI review summaries, and integrates with loyalty and referral programs.
Cons:
The free plan is limited to 50 monthly orders. Pricing scales with usage and can be expensive as you grow.
Best For:
Growing Shopify brands that want all-in-one marketing tools (reviews, loyalty, SMS) in one ecosystem.
Standout Features:
- SMS-based review collection
- AI-powered summaries on product pages
- Deep integration with Klaviyo and other marketing tools
Ali Reviews
Pros:
If you’re dropshipping from platforms like AliExpress, Temu, or Amazon, Ali Reviews makes it easy to import reviews instantly, complete with images, translated content, and verified badges.
Cons:
Their free plan only allows limited imports and review display customization. You’ll need a paid plan (from $14.95/month) for features like popups, full AliExpress syncing, and media review support.
Best For:
New Shopify stores and dropshippers who want to look credible fast, especially when selling trending products.
Standout Features:
- One-click imports from marketplaces
- Auto-translation using AI
- Photo/video reviews and floating trust badges
Fera.ai
Pros:
Fera offers stylish widgets that blend perfectly with your site. It lets you display verified buyer badges, countdown timers, and social proof, all in one place.
Cons:
No free plan forever, but you get a 60-day free trial. Paid plans start at $9/month, which is very beginner-friendly.
Best For:
Boutique brands and handmade goods sellers who want clean design and a trust-focused layout.
Standout Features:
- Verified reviewer tags
- Custom incentives for reviews (discounts, points)
- Easy widget styling and customization
Pros, Cons & Pricing Breakdown
| App | Free Plan | Photo/Video Reviews | Ideal For | Starting Price |
| Judge.me | Yes | Yes | Beginners on a budget | Free or $15/Month |
| Loox | No | Yes | Visual brands | $12.99/Month |
| Yotpo | Limited | Yes (Paid) | Scaling brands | $15/Month+ |
| Ali Reviews | Yes | Yes (Paid) | Dropshipping stores | $14.95/Month |
| Fera.ai | No | Yes | Boutique and lifestyle brands | $9/Month |
How They Support Shopify Store Growth
All these apps work well with Shopify’s latest themes and integrate with tools like Klaviyo, Google Shopping, and Trustpilot. They’re not just review apps, they’re e-commerce solutions built to grow with your brand.
How to Add Reviews to Shopify Easily
Not sure how to get reviews into your store? Here’s a simple breakdown.
Manual and App-Based Methods
You can add reviews manually using Shopify’s built-in “Product Reviews” app. But let’s be honest, manual entry takes time. A Shopify reviews app like Judge.me or Loox automates everything.
Importing Reviews via CSV or AliExpress
If you’re starting from scratch, many apps allow you to import existing reviews from AliExpress, Amazon, or even via a CSV file. This gives your store an instant boost of social proof, especially useful for new product pages.
Automating Review Requests with Email/SMS
Most review apps let you send emails after purchase, asking customers to leave feedback. Some even offer SMS requests and in-email submission, so customers don’t have to leave their inbox to write a review. Automation is key here, it saves time and gets better results.
Shopify Reviews as E-Commerce Solutions That Drive Sales
Your reviews shouldn’t just sit on your product page. They should work for you.
Why Reviews Are Critical for Conversion
Reviews influence buying decisions more than ads. A product with just one 5-star photo review can convert better than one with a long product description.
Integrating Reviews into Landing Pages, Ads & Product Pages
With the right tools, you can display reviews on your homepage, within your landing pages, and even inside paid ads. This builds trust instantly.
Tools That Combine Reviews with Other E-Commerce Features
Many review apps now offer integrations with upsells, loyalty programs, and remarketing platforms. This makes them full e-commerce solutions, not just comment sections.
Create Shopify Review Videos with VidAU
Here’s where it gets exciting. Text reviews are great, but video reviews? Game-changing.
Why Video Reviews Work for E-Commerce
Video reviews are more engaging and more trustworthy. People are 2x more likely to buy after seeing someone talk about the product, especially if it feels real.
How VidAU Turns Text Reviews into Scroll-Stopping Content
With VidAU’s script-to-video and image-to-video tools, you can paste a customer’s review, add visuals, and generate a video ad in seconds. You don’t need to hire a video editor or a content creator.
Where to Use These Videos
- Product pages (embed directly)
- Landing pages
- Meta and Google Ads
- Retargeting campaigns
- Email marketing
Steps to Use VidAU for Shopify Review Videos
Let’s walk through the process step-by-step.
Step 1: Choose a Review & Add Product Media
Pick a customer review you’d love to feature. Upload a product image or demo clip to go with it.
Step 2: Use Script-to-Video or Image-to-Video Tool
Paste the review or upload a screenshot. Choose your template and layout.
Step 3: Customize Voice, Subtitles & Export
Pick a voiceover style (or skip it), add subtitles, and hit generate. Your Shopify review video is ready to download and embed anywhere.
What Customers Want to See in Shopify Reviews
Not all reviews are equal. Here’s what customers actually care about:
Real Photos, Star Ratings, Verified Buyer Tags
Authenticity matters. People trust reviews with real images and the “verified” label.
Comments on Delivery, Quality, and Customer Service
The more detailed the review, the better. Mentioning speed of delivery, packaging, or fit helps others decide.
Trusted Sources: Google Reviews, Trustpilot
If your store uses external platforms, make sure those reviews show up too. Some apps let you sync or showcase these for added credibility.
Shopify Product Reviews App Framework (CURD)
To make your reviews more impactful, follow the CURD structure:
Comments, User Info, Ratings, Description
- Comment: short feedback
- User profile: name, location (if possible)
- Rating: star level
- Description: optional image/video, or deeper text
Displaying This Format with a Shopify Reviews App
Judge.me, Loox, and Fera all support this kind of structured review. You can customize your display to show all four elements.
Reusing It in Emails, Product Pages & Retargeting
Pull CURD-style reviews into your email flows, embed them in paid ads, or repurpose them as videos using VidAU. It’s a simple but powerful framework for turning customer love into marketing fuel.
Conclusion
Choosing the right Shopify reviews app is essential, especially if you’re just starting out. Apps like Judge.me, Loox, Yotpo, Ali Reviews, and Fera.ai all offer unique strengths. but pairing those written shopify reviews with VidAU’s video creation tools takes your social proof to a whole new level. Want to turn more browsers into buyers? Start collecting Shopify reviews, then let VidAU help you turn them into videos that sell.
FAQs
1. What is the best free Shopify reviews app for beginners?
Judge.me is widely recommended for beginners. It offers unlimited review requests, photo and video reviews, and integrates with Shopify themes, completely free. It’s ideal for small stores or dropshippers starting out.
2. Can I import reviews from AliExpress to my Shopify store?
Yes, apps like Ali Reviews and Judge.me allow one-click import of reviews from AliExpress. This is especially useful for dropshippers who want instant social proof when launching new products.
3. How do I add customer reviews to my Shopify store?
You can either use the default Shopify Product Reviews app or install a third-party app like Loox or Fera.ai. Most apps offer easy setup and let you place reviews on product pages, homepages, or landing pages.
4. Why should I turn Shopify reviews into videos?
Video reviews are more engaging and trustworthy. With VidAU, you can turn written reviews into short, high-impact videos that increase conversions on landing pages, product pages, and social ads.
5. Do Shopify reviews apps work with other e-commerce tools?
Yes. Many top-rated Shopify reviews apps integrate with e-commerce solutions like Klaviyo, Meta Ads, Google Shopping, and email marketing tools. This makes it easier to use reviews across your entire sales funnel.
