TikTok Shop Ads in 2025 – Boost E-commerce Sales with Video Shopping
With TikTok’s growing global influence on e-commerce marketing, TikTok Shop Ads have become a powerful tool for merchants. They offer the potential not just to drive sales, but to boost them significantly through the power of video. Doesn’t matter if you’re a small business or a global brand; the future of e-commerce sales looks promising with TikTok Shop Ads Maker.
This article will break down everything you need to know about TikTok Shop ads, including how to launch, manage, and optimise your TikTok Shop ad campaigns. Plus, we’ll explore how VidAU’s AI-powered Video Ad Maker can help you scale ad creation for TikTok with ease.
What Are TikTok Shop Ads?
TikTok Shop Ads are in-feed or video shopping ads designed to drive sales directly from TikTok’s Shop ecosystem. They enable users to discover, interact with, and purchase products, all within the app. For e-commerce sellers, they combine TikTok’s content virality with native shopping functionality.
With TikTok Shop Ads, users can:
- Browse product pages
- Watch UGC-style demo videos
- Add to cart and checkout seamlessly
These ads seamlessly blend with TikTok’s content-first experience, enhancing trust and engagement. Using VidAU’s product video generator, you can create custom video ads for your store in minutes using just your product link.
Types of TikTok Shop Ads (TikTok Shop Ads List)
With multiple ad types at your disposal, you have the power to choose the one that best aligns with your marketing goals. The flexibility is yours to command.
1. Video Shopping Ads TikTok
These are native videos that promote products and include clickable product anchors. They’re shown within the For You page and drive traffic to product detail pages within the TikTok Shop. These formats integrate perfectly with TikTok’s fast-paced, visual-first format.
2. Live Shopping Ads
Run during a livestream, these ads enable hosts to showcase products in real-time. TikTok users can make purchases directly within a live session, which is beneficial for increasing purchase intent.
3. Product Showcase Ads
Ideal for merchants seeking to enhance catalogue visibility. These static-style ad formats direct users to explore your TikTok Shop and discover new or trending products.
4. Collection Ads
Display multiple products within one ad unit. Great for highlighting new arrivals or bundles, especially during seasonal campaigns.
5. Dynamic Showcase Ads
Leverage TikTok’s pixel data to retarget users with relevant products based on browsing and shopping behaviour. These ads deliver personalised offers and recommendations that can boost conversions dramatically.
How to Set Up TikTok Shop Ads (TikTok Shop Ads Manager Guide)
To get started with TikTok Shop Ads Manager, you’ll need:
- A verified TikTok Shop
- A connected TikTok Ads account
- Product listings with clear visuals and pricing
Steps to Create Ads for TikTok Shop
- Go to the TikTok Shop Ads Manager
- Select your product(s) to promote
- Choose an ad objective (conversion, traffic, or engagement)
- Create or upload your video ad
- Set targeting (audience, age, location, interest)
- Launch your campaign
Using VidAU’s Text-to-Video tool, you can create conversion-ready video scripts and visuals from scratch, ideal if you don’t have footage yet.
TikTok Shop Ads Best Practices
Before dipping into your ad spend, it’s essential to understand what works. Video content is king on TikTok, but not all videos perform equally.
To get the most out of your TikTok Shop ad budget, follow these tips:
- Use authentic UGC or influencer-style content
- Add subtitles and closed captions
- Hook the viewer in the first 3 seconds
- Highlight product benefits visually
- Include social proof like reviews or testimonials
Pro Tip: With VidAU’s AI avatars, you can simulate influencer-style content even if you’re not working with creators directly.
Using TikTok Video Shopping Ads for Product Discovery
TikTok video shopping ads are ideal for product discovery. They allow you to:
- Introduce new SKUs
- Showcase multiple angles of a product
- Promote limited-time offers
With TikTok’s high engagement rates, pairing short-form video with clickable product tags is one of the fastest ways to boost conversions. VidAU simplifies this with plug-and-play templates tailored to TikTok’s format.
How to Turn Off TikTok Shop Ads
If you’re a user wondering how to stop TikTok Shop ads, here’s what you can do:
- Open TikTok and go to Settings > Privacy > Ads
- Turn off “Personalised Ads”
- Hide specific ads using the three-dot menu on any ad
Keep in mind that this only reduces personalisation. TikTok will still show ads, but they may be less tailored to your interests.
You can also search “how to turn off TikTok Shop ads” on the help page for the latest platform-specific updates.
TikTok Shop Ads Login and Commission Details
You can log into TikTok Shop Ads through the TikTok for Business portal. Once logged in, you can access Shop performance, ad analytics, and commission rates.
TikTok Shop Ads commission varies by region and category. Typically:
- 5–10% for most categories
- As low as 2% for electronics
- Can be increased by using paid promotion or affiliate partners
Conclusion
TikTok Shop Ads combine the power of social discovery with direct conversion. Whether you’re looking to expand your customer base, retarget high-intent shoppers, or promote new arrivals, this format is for e-commerce sellers.
To create winning TikTok product videos fast, VidAU’s ad tools offer unmatched speed and customisation. Start with your product URL and let AI do the rest.
Frequently Asked Questions
1. What are TikTok Shop Ads?
TikTok Shop Ads are video-based ads that enable users to discover and purchase products directly within the app through TikTok Shop.
2. How do I create TikTok Shop Ads?
You can create them using TikTok Ads Manager and VidAU’s AI video tools to design engaging product videos.
3. What’s the commission on TikTok Shop sales?
It varies by product, ranging from 2% to 10%, depending on the category and type of promotion.
4. How do I log into TikTok Shop Ads?
Visit TikTok Ads Manager > E-commerce Solutions > Login with your seller account to access the Shop Ads dashboard.
5. Can I turn off TikTok Shop ads?
Yes. You can turn off ad personalisation or hide individual ads in your settings—Search TikTok’s help centre for the latest opt-out instructions.
