10 Interactive Posts Ideas to Boost Your Engagement Today

Are your social media posts struggling to get noticed? You need interactive posts that do more than just sit there. Instead, you need content that asks a question, starts a conversation, and truly stops the scroll.

This is the power of interactive posts. From simple polls to dynamic video quizzes, these formats are designed to pull your audience in. They are the key to building a real community around your brand. In this guide, we’ll break down the best interactive post ideas. Furthermore, we’ll show you how using video can make them even more effective.

What Exactly Are Interactive Posts (And Why Do They Work so Well)?

So, what qualifies content as interactive posts? Simply put, it’s any content that requires the user to actively participate. This could be as simple as clicking a poll option. Or, it could be commenting on a ‘This or That’ carousel. It can also be answering a question posed in a short, engaging video.

These posts work because they are two-way conversations. They tap into our natural curiosity and our desire to share our opinions. As a result, they build a much stronger connection with your audience than a standard, one-way announcement ever could.

10 Interactive Post Ideas to Supercharge Your Engagement

Ready to get started? Here are some proven ideas you can adapt for your own brand. Each one is designed to start a conversation with your audience.

1. Polls & Surveys 

Polls are one of the easiest ways to get audience feedback. They require very little effort from your followers. In fact, all they have to do is click a button to share their opinion. This makes them feel heard. Plus, it gives you valuable customer data for your next marketing campaign.

• Example: A skincare brand could post an Instagram Story poll asking, “What’s your biggest skin challenge? A) Acne or B) Dryness.”

2. Quizzes & Trivia 

People love a good challenge. Therefore, quizzes are an incredibly powerful tool for engagement. They test a user’s knowledge and give them a fun result to share. You can use quizzes to educate your audience about your industry or product in an entertaining way.

• Example: A coffee company could create a quiz titled, “How Much Do You Really Know About Coffee?” The final result could reveal the user’s “Coffee Expert” level and recommend a product.

3. “This or That” Image Carousels. 

This is a highly visual and simple way to start a conversation. You present two options and ask your audience to choose their favorite. Because it’s so simple, it encourages a lot of comments and shares. It also helps you learn about your audience’s preferences.

• Example: A travel agency posts a carousel. The first slide asks, “Beach or Mountains?” The following slides show beautiful images of both. The caption then asks followers to comment with their dream vacation.

4. Interactive Video Prompts Video is the ultimate scroll-stopper. 

Therefore, using a short, dynamic video clip to ask a question is one of the most effective ways to grab attention. A video with moving text and music makes your question feel more urgent. Plus, creating these clips is easier than ever. Tools like VidAU allow you to generate an eye-catching, 15-second video in just a few minutes.

• Example: A fitness coach posts a short video showing two different exercises. The text overlay asks, “Which exercise builds more muscle?” The caption then prompts users to comment “A” or “B.”

5. Ask Me Anything (AMA) Sessions 

An AMA builds a strong sense of community and trust. It allows your followers to ask direct questions to you or an expert on your team. Ultimately, this transparency makes your brand feel more human and approachable. You can host it on Instagram Stories, use Facebook Live for a video session, or simply create a post inviting questions in the comments.

• Example: The founder of a tech startup could host a live AMA to answer questions about their journey and their new product launch.

6. Fill-in-the-Blank Posts: 

This is a simple but highly effective way to encourage comments. You simply post a sentence with a keyword or phrase left blank. Then, you ask your audience to complete the sentence. It’s a low-effort way for users to share their creativity and personality.

• Example: A bookstore could post a graphic that says, “My favorite place to read is ______.” This encourages personal and relatable comments.

7. Behind-the-Scenes Sneak Peeks: 

People love to feel like they are getting an exclusive look. Instead of just showing a finished product, post a photo or short video from your workshop, office, or design process. Crucially, ask a question to make it interactive. This makes your audience feel like they are part of your brand’s journey.

• Example: A clothing brand posts a short video of two new fabric patterns, asking, “Which one should we use for our next summer collection? ☀️”

8. User-Generated Content (UGC) Contests 

This is the ultimate form of interaction. You ask your audience to create and share their own content featuring your product or brand. UGC is powerful social proof. Furthermore, it provides you with a wealth of authentic marketing material you can use later.

• Example: A camera company launches a contest asking users to submit their best photo taken with their product, using a specific hashtag. The prize is a feature on the company’s main page.

9. Brackets and Tournaments 

This is a fun way to create repeat engagement. You pit several options against each other in a tournament-style bracket. Each day or week, you post a poll or “This or That” to have your audience vote for the winner of each round. This encourages followers to come back to see which of their favorites won.

• Example: A food blog creates a “Best Comfort Food” bracket and has users vote in daily polls between options like “Pizza vs. Tacos.”

10. Collaborative Storytelling 

This is a fun, creative way to engage your audience. You start a story with a single sentence or image. Then, you ask your followers to add the next line of the story in the comments. This creates a unique and unpredictable piece of content that everyone builds together.

• Example: An author posts an image and the first line of a story: “The detective opened the door and found a single red feather on the floor. What happened next?”

The Secret Weapon: How Video Elevates Your Interactive Posts

You can use any of the ten ideas above with static images and text. However, if you want the highest possible engagement, you need to add video.

Think about your own social media feed. What makes you stop scrolling? It’s almost always movement. Video is dynamic and eye-catching. Therefore, it is far more likely to grab a user’s attention than a static photo.

Furthermore, you can communicate much more in a short video clip. Music, motion, and text animations create an emotional connection. As a result, your polls, quizzes, and questions feel more exciting and urgent.

In the past, creating video was a major challenge. It was often expensive and time-consuming. Thankfully, that is no longer the case. AI video generators like VidAU have changed the game completely. You can now create a professional, engaging video clip in just a few minutes. You don’t need a camera or complex editing software to do it.

By adding simple AI-generated videos to your posts, you can take your engagement strategy to the next level.

How to Create a Quick, Engaging Video for Your Next Post

You don’t need to be a video expert to create a scroll-stopping clip for your next poll or quiz. In fact, with VidAU, it’s a simple three-step process that takes just a few minutes.

Step 1: Start with a Simple Prompt or Script 

First, decide on the core message for your video. This could be the question for your poll, like, “Which new feature should we build next?” Then, you just type this simple text directly into VidAU to get started.

Step 2: Let the AI Find Your Visuals 

Next, VidAU’s AI gets to work. It analyzes your text and automatically selects relevant, high-quality video clips from its huge library. Additionally, it adds animated text and suggests background music. You can easily customize anything you want, but the AI does all the heavy lifting for you.

Step 3: Add Your Branding and Export 

Finally, you can apply your Brand Kit. Your logos, colors, and custom fonts will be added with a single click. Once you’re happy with your clip, just export the short, 15-second video. It is now perfectly formatted and ready to be uploaded to Instagram, Facebook, or any other social platform.

In just a few minutes, you have a professional video asset. It’s ready to make your next interactive post far more engaging.

Conclusion: Start the Conversation

Getting your audience to engage is harder than ever. However, interactive posts are the perfect way to start a real conversation. You can use simple polls and quizzes to begin. But, adding a dynamic video clip is the best way to truly stop the scroll and capture attention.

Thankfully, creating those videos is no longer a challenge. It’s your turn to create content that connects. Start building your next engaging video with VidAU today.

[Click here to sign up for VidAU for free and make your first interactive video!]

Frequently Asked Questions

Here are answers to some common questions people also ask about making their content more interactive.

Q: What is the easiest interactive post to create?

A: A simple poll on Instagram Stories is the easiest and fastest option for any beginner. However, creating a short ‘Interactive Video Prompt’ using an AI tool like VidAU is also surprisingly quick. In fact, it can often be done in just a few minutes and usually has a much bigger impact on engagement.

Q: How can I make my Instagram posts more interactive?

A: Instagram has many great built-in tools. For example, you can use the poll, quiz, and question stickers in your Stories. For your main feed, creating ‘This or That’ carousels is very effective. Additionally, posting a short, eye-catching video with a question in the caption is a powerful way to spark conversation.

Q: Are interactive posts better than regular posts?

A: Yes, when your main goal is engagement. Regular posts are great for one-way announcements. But, interactive posts are specifically designed to generate comments, shares, and saves. As a result, they often perform better with social media algorithms, which can lead to greater reach.

Q: What is the most engaging type of interactive content?

A: While all the ideas in this guide work well, video consistently proves to be the most engaging format on social media. Therefore, an interactive post that uses video—like a video poll or a video prompt—is often the most effective. It combines the stopping power of video with the participation of a great question.