AI Ad Generator Market Heats Up as DeepMind Former Employees Launch Haiper

It has become general knowledge that the AI Ad Generator market has been experiencing massive growth with the introduction of Haiper, a new tool developed by Former DeepMind researchers. Haiper is a next-generation AI ad generator launched in 2024 by former DeepMind researchers, designed to revolutionize the way short-form video ads are created. Leveraging cutting-edge generative AI, Haiper enables users to generate high-quality, motion-rich video ads from simple text prompts, no video editing skills required. Backed by venture firms like Octopus Ventures and inspired by advancements from OpenAI’s Sora and Runway, Haiper focuses on making video ad creation faster, cheaper, and creatively limitless for marketers, creators, and businesses alike. With support for diverse styles such as cyberpunk, LEGO, and watercolor, Haiper empowers brands to turn static ideas into dynamic visuals that capture attention on platforms like TikTok, Instagram, and YouTube.

What Haiper AI Brought To the Table

Haiper AI is an advanced video and image generation platform that offers a range of features to cater to content creators, marketers, and businesses. Some of its notable features include:

• 1. Image-to-Video: Static images can be animated into videos with smooth transitions, enhancing the visual storytelling.
• 2. Video Enhancement: This feature allows users to improve the quality of existing videos by refining resolution, color, and details.
• 3. Video Duration Extension: Users can extend the length of a video without losing quality, making it ideal for capturing longer scenes or moments.
• 4. Video-to-Video Transformation: Haiper AI enables users to transform existing videos by changing styles, such as converting a regular video into cinematic or anime style.
• 5. Image Animator: With Haiper AI you can create an image animation for your characters by describing how you animate the image.

Haiper AI also offers flexible pricing plans, starting from a free version with basic features to paid plans with advanced options and team collaboration tools. Haiper currently generates short AI-powered videos between 2 to 8 seconds in HD resolution, without audio or multi-scene capabilities making it best suited for fast, stylized ad snippets. While it offers creative motion and cinematic effects, the limited duration and lack of 4K or longer-format options can restrict campaign flexibility. In contrast, VidAU’s AI video suite supports longer-form content, branding elements you can play around, and multi-sequence storytelling, making it a better alternative for marketers seeking ready video-to-use ads.

How to Use AI Ad Generator: Step-by-Step Guide

Users go to Haiper’s site to generate videos with the free AI ad generator by typing in text prompts. However there are limitations, one of which is, you can only generate a two-second HD video and a slightly lower-quality video of four seconds. The free AI ad generator site also has features like animating your image and repainting your video in a different style.

• Write a Prompt or Script: Describe the scene or message you want in your ad using text. Include:
• Choose a Visual Style or Template: Most AI ad generators offer preset styles like cinematic, cartoon, minimalist, or realistic. Select one that fits your brand.
• Customize Text, Logo, or Audio (if available): Add your brand assets like logos, product images, background music, or voiceovers depending on the tool.
• Generate and Preview the Ad: Click “Generate” to create your ad. AI will process your input and deliver a short-form video preview.
• Download or Publish: Review the result. You can then download it in HD (or higher) resolution or publish directly to platforms like YouTube, TikTok, or Meta Ads Manager.

Over the next few months, Haiper will develop and release a series of large trained models by playing, experimenting, and providing feedback. Users will grow the power and potential of its visual foundation model. AI ads generator enables everyone, even those without technical training and experience to easily generate high-quality video content, made accessible at their fingertips. 

Pricing & Access: Free vs Paid Use of AI Ad Generators

Most AI ad generators, including Haiper and VidAU, offer a free tier to get started. This is ideal for testing features or creating basic video ads. Free Tier offerings include: Limited daily video generations (e.g. 3–5 per day), short video length (usually 2–8 seconds), watermarked exports or reduced quality. Paid Plans on the other hand offer Higher-quality outputs (HD or 4K), Longer videos and multi-scene support, commercial usage rights included, priority rendering and faster processing and brand/logo upload and premium styles.To use AI-generated ads in marketing campaigns, websites, or client work, a paid subscription is typically required. This ensures you have: Copyright clearance, Ad platform compatibility and Access to licensing documentation (if needed) VidAU offers flexible plans with no watermark, multi-format exports, and enterprise-level rights, making it a stronger choice for businesses compared to more limited free trials from tools like Haiper.

Top 5 Best AI Ad Generators Ranked

• VidAU – Best Overall for Business & Ad Creators. Offers long-form and short-form video generation, branded templates, commercial-use rights, and seamless ad platform integration. Ideal for marketers, agencies, and e‑commerce brands.
• Runway ML – Best for Realistic Video Editing. Great for inpainting, video editing, and text-to-video prompts. Strong for creative control but limited commercial licensing unless on a paid tier.
• Haiper – Best for Quick, Stylized Ad Clips. Generates short (2–8 second) videos in HD using text prompts. Fast and visually dynamic, but lacks longer video support and audio integration.
• OpenAI Sora – Most Advanced (Currently Limited Access). Produces hyper-realistic video content with cinematic quality. Still in research preview; not publicly available for marketers yet.
• Pika Labs – Best for Social-Ready AI Videos. Focuses on short, stylized videos with community features and prompt tweaking. Great for TikTok-style content but less business-focused.

Use Cases: Where VidAU Shines

AI ad generators like VidAU are perfect for creating high-impact, visual content fast. Here are the top use cases:

• Social Media Ads: Produce short, scroll-stopping videos for platforms like TikTok, Instagram Reels, Facebook, and YouTube Shorts—with branded motion and clear calls to action.
• Product Showcases: Turn product descriptions or images into dynamic ad spots showing features, benefits, or lifestyle use, ideal for e‑commerce and DTC brands.
• E‑commerce Listings: Create engaging listing videos for marketplaces like Amazon, Shopify, and Etsy to boost conversion and time-on-page.
• Brand Teasers or Announcements: Launch new campaigns or highlight limited-time offers with cinematic-style, AI-generated visuals—no production crew needed.
• Performance Marketing Creatives: Generate A/B test variations fast to scale ad campaigns across platforms, all while maintaining brand consistency.

Whether you’re a solo creator or a marketing team, VidAU’s AI ad generation tools help you move from idea to ad in minutes with commercial rights, platform-ready formats, and unlimited visual flexibility.

Conclusion

Haiper’s AI Ad generator has templates that can be customized, making it popular for professional ads. VidAU on the other hand, offers advanced features which allows AI to create videos using specialized ad templates, and collaboration, making it good for engaging ads content. 
To transform your text into engaging video content with ease, try VidAU’s Description to Video feature today. Go straight to VidAU’s Description to Video Tool and experience effortless video generation!