Step-by-Step Guide to Posting Your First Listing on FB Marketplace

Are you new to FB Marketplace and wondering how to get started? This guide walks you through posting your first listing, avoiding common mistakes, and even saving money on Facebook Marketplace fees. Whether you’re selling used items, small business stock, or testing a side hustle, Marketplace gives you direct access to millions of buyers without needing a website.

And if you plan to run ads or scale your selling game, tools like VidAU Ads Maker can help you understand what works best in your niche.

Why FB Marketplace is Worth Using in 2025

• It connects you with buyers instantly through Messenger.
• There are no upfront costs to list items.
• Facebook Marketplace fees only apply if you use checkout for shipping.

This makes it attractive to both casual sellers and small businesses.

How to Sell on Facebook Marketplace in Simple Steps

Here’s the basic process for your first listing.

Step 1 – Access FB Marketplace

• Open the Facebook app or Fb Lite if you’re on a lighter device.
• Tap the Marketplace icon at the bottom menu.

Step 2 – Create a Listing

• Choose “+ Create New Listing.”
• Select the category (items, vehicles, property, or jobs).

Step 3 – Add Photos and Details

• Upload clear images or even a short Facebook video for better visibility.
• Write a clear title and description.
• Add the price, condition, and delivery options.

Step 4 – Publish and Share

• Once live, your listing appears to buyers in your area.
• Share to groups or your timeline for more reach.

Understanding Facebook Marketplace Fees

The good news: listing is free.
The catch: if you use Facebook’s checkout system for shipping, they charge a 5% selling fee per shipment or a flat $0.40 for orders under $8.

Local meetups are free of fees, so most sellers prefer this method.

Tips to Sell Faster on FB Marketplace

• Use high-quality images or Facebook video to stand out.
• Respond to buyers quickly to build trust.
• Price competitively after checking similar listings.
• Cross-post to groups for more visibility.

 How to Maximize Insights Using FB Lite for Competitive Analysis

FB lite is a tool that enables you to search and view ads that run across Facebook to gain deeper insights about your competitors. Essentially, this tool provides ads of other brands in your industry so you can better understand their marketing approach. In short, it’s about leveraging FB lite data to strengthen your competitive edge.

 Discover Competitor Ad Strategies with the Facebook Ads Library

The Facebook ads library is a public database of ads that companies run on Facebook, allowing you to see almost everything you need about your competitor: the types of ads they run, how frequently they post, what they include in their ads, how they target their audiences, what visuals they use. With FB lite, you can study these elements and get a clearer picture of what you need to start doing in your advertising approach, gives you more creative ideas, and inspiration, and also helps you compare and contrast, maybe you just need to focus on a specific aspect of your ads.

Identify Key Trends and Patterns in Your Industry

One thing about industries is that they keep growing and more trends are coming up daily. What works today might now work tomorrow so it’s important that you can stay up to date with your industry’s latest news and updates by using the FB lite to see the new things your competitors are doing. You see what people are currently talking about, from new AI video tools that everyone is talking about, to seasonal updates, promotions, offers, and new patterns, and incorporate them into your marketing strategy. 

 How VidAU Helps Enhance Ad Insights for Ad Campaigns

VidAU AI gives advertisers like you numerous tools on how to stand out amongst your competitors and one of the best tools is that you can analyze your video ads performance metrics, viewed engagement patterns, and click-through rates to identify areas for improvement. Whether it’s readjusting your strategies, improving your creative elements or even creating your ads, VidAU provides all the essential tools to elevate ad performance and achieve your campaign goals.

Facebook Video: Choosing the Best Platform for Your Campaign Goals

So, you’re ready to launch an ad campaign but stuck between Google Ads and Facebook video ads? Google helps you reach people actively searching for answers, while Facebook lets you get specific with audience targeting. Choosing the best one isn’t just about “better”—it’s about finding the right platform for your goals. Let’s dive into the strengths of each and see which platform can serve you best. 

 Key Differences Between Google and Facebook Ad Platform.

Finding the right platform to use for your business can be confusing. Google ads vs Facebook video ads? Which works best for you? Let’s check out the key differences. 

Matching Campaign Objectives to the Right Platform

You can have the right campaign objectives but not get it right with the platform—and that’s where things can go sideways. The truth is, you might not have to do too much but with the help of the right platform, your ad will stand out. Choosing wisely means aligning your objectives with the platform that best supports them.

Integrating VidAU to Create Cross-Platform Ads

VisAU is an AI video ads generator that helps you generate your Facebook marketplace. Not only that, you can pick a template of your choice, input your product details, generate your ad, and share on any platform of your choice. 

Crafting Effective FB Marketplace Using VidAU AI 

Unlike customer-focused ads, Facebook marketplace are mostly about addressing the specific pain points of other businesses and stating clearly how your product can solve a problem, the value of your product, and how it can improve the efficiency of your target business. why? Because B2B buyers are always on the lookout for long-term solutions rather than quick fixes and that’s where your AI generated video ads come in handy to hit the nail on the head.

 Leveraging VidAU to Simplify Facebook Ad Creation for Physical Products

VidAU is an AI video tool that simplifies your B2B Facebook Ad for physical products creation by creating engaging video ads with minimal effort. It analyzes your product details and information, while generating creative content. VidAU also streamlines the ad creation process, which allows you to save time and effort for your business. This allows advertisers like you to focus on other aspects of your marketing strategy. 

From your ideas to your visuals, to creating your ad, VidAU will always be by your side, making your Facebook ad creation effortless. VidAU’s AI tools make each step of your FB marketplace a lot easier, helping you create engaging ads that speak directly to your target audience. VidAU offers templates, smooth editing, and smart suggestions, so you can focus on creativity while it handles the task. 

 Steps to Optimizing Your Competitive Edge with VidAU’s Facebook Ads Generator

VidAU is packed with features that make managing Facebook ad campaigns and creating Facebook marketplace easier and more effective. With Features like customizable templates, you can create ads that align with your campaign goals, its editing tools also help you edit video lengths, and formats to meet Facebook’s ad standards.  

Follow these simple steps to create your Facebook Ads using VidAU AI 

Step 1: Create a new account or sign in

Visit VidAU’s website to Create an Account using your Google account or email address if you’re new, or click on “Sign In” if you have an existing account. 

Step 2: Access VidAU Templates

Click on the template bar to explore VidAU’s wide range of templates.

Step 3:  Add your Script

Once you have selected a template, enter your script for the avatar(up to 1500 characters). Then, click on render audio to ensure smooth synchronization.

Step 4: Add Product Image or Video

To add your product, click on the add media button (cross icon) to upload images and videos.

Step 5: Customize Music and Visuals

Choose background music from VidAU’s library or upload your own. You can also customize the background, text font, and color to align with your branding.

Step 6: Replace VidAU’s Logo with Yours

Personalize the video by replacing VidAU’s logo with your own.

Step 7: Render, Download and Share

Click on render to generate video. Then download (which may take a while) and share it across all marketing platforms. 

Conclusion

Starting with your first listing on FB Marketplace doesn’t need to be complicated. Learn how to sell on Facebook Marketplace step by step, watch out for fees, and improve your listings with strong images or video. For business owners who want to scale, tools like VidAU make it easier to analyze top ads and create standout videos that sell.