How to Join the Walmart Affiliate Program and Start Earning in 2025

Over the past year, I’ve seen a sharp rise in creators joining the Walmart Affiliate Program after testing it myself across a few seasonal campaigns. My first payout came from a simple home-decor article that used three affiliate links and earned $47 in less than two weeks. Since late 2024, YouTube and TikTok creators have fueled this trend with Walmart haul videos and Ibotta cashback links that convert fast during holidays.

If you already share shopping content or product reviews, this program is one of the easiest ways to turn your audience into steady income.

What Is the Walmart Affiliate Program and How Does It Work?

The Walmart Affiliate Program lets you earn a commission each time someone clicks your link and completes a purchase on Walmart.com.

• Walmart partners with Impact and Rakuten Advertising to track referrals.
• You generate unique product links, add them to your content, and get paid when a sale happens.

From my own use, Impact’s dashboard updates conversions in near real time, which helps spot which products perform best before major sales like Black Friday.

Walmart’s commission rates average between 1% and 4%, depending on the category, similar to Target Partners Online but lower than Amazon Associates.

If you plan to convert your Walmart reviews into short clips, use VidAU AI video ad creation tool to test new creatives faster.

How Do You Join the Walmart Affiliate Program in 2025?

1. Visit Walmart’s affiliate page through Impact or Rakuten.
2. Create an account and add your website, YouTube channel, or social profile.
3. Wait for approval. Mine arrived within 36 hours.
4. Use the dashboard to grab product links and start sharing.

What’s the Difference Between Walmart Creator and Walmart Affiliate Programs?

I tested both last quarter. The Creator Program suits short-form creators who want direct brand partnerships, while the Affiliate Program works better for anyone running a website or YouTube channel that already reviews products.

How Much Can You Earn from the Walmart Affiliate Program?

Based on Impact’s 2024 data, most small affiliates earn $150–$500 per month once links start ranking on Google or circulating on Pinterest.

In my experience, home décor and apparel convert best because of constant seasonal refreshes and Walmart’s competitive pricing. Electronics get the clicks but rarely the cart completion, so focus on repeat-buy items.

Pair affiliate links with Ibotta cashback promos to double engagement during Thanksgiving and Black Friday weeks.

How Are Creators Using Ibotta and Holiday Deals to Boost Affiliate Income?

Recent YouTube trends show creators combining Walmart affiliate links with Ibotta cashback campaigns. I tried the same during the 2024 holiday season and saw a 22% jump in conversions.

The setup is simple:

1. Post a short “Walmart haul” or product review.
2. Include both your Walmart affiliate link and Ibotta referral link.
3. Highlight any limited-time freebies (turkey, groceries, or electronics discounts).

This mix attracts shoppers looking for instant savings and helps your affiliate links stand out.
For quick promo videos, use VidAU Image to Video AI to turn stills into vertical ad clips that fit TikTok and Shorts.

What Are the Benefits and Drawbacks of the Walmart Affiliate Program?

Pros

• Reliable brand trust and wide product range.
• Real-time tracking through Impact.
• Fast approval for content-rich sites.

Cons

• Short cookie duration (3 days).
• Lower commission than Amazon.
• Limited creative materials inside Impact dashboard.

When I tested affiliate tracking against Amazon links, Walmart’s conversion rate was slightly lower, but average basket size was 12–15% higher, making overall revenue competitive.

How Can You Maximize Earnings from the Walmart Affiliate Program?

• Focus on lifestyle or seasonal content—“Back-to-school,” “Holiday gifts,” “Home office upgrades.”
• Cross-promote links on Pinterest boards and Facebook groups.
• Update old posts monthly with fresh product links.
• Track performance weekly in Impact’s dashboard.

Affiliate links combined with short product reels consistently deliver higher CTRs. 

Is the Walmart Affiliate Program Worth Joining in 2025?

Yes. After using it through two seasonal cycles, I’ve found Walmart’s program reliable for steady, passive income. While commissions are modest, conversions stay consistent because Walmart’s pricing attracts repeat buyers.

The 2025 spike in search interest proves creators and bloggers are treating it as a viable alternative to Amazon Associates, especially during high-traffic months like November and December.

Conclusion

After running multiple affiliate experiments across Walmart, Amazon, and Target, I’ve found Walmart’s network most stable for long-term payouts. The key is consistency—keep posting, update links monthly, and tie your content to seasonal deals. Always remember to use VidAU AI to automate video variations for each campaign.

Frequently Asked Questions