ClickUp for Marketing Teams: Add Scalable Video to Your Stack

I love ClickUp’s UX, and I have friends who are more in love with ClickUp than I am. They rely on ClickUp to manage complex projects. I love the structure and efficiency it brings to my workflow. But from my own experience, I know there’s one type of task that always seems to break a perfectly planned campaign: video creation.

I’ve seen it on my own ClickUp boards and with the dozens of marketing teams I consult with. A single task labeled “Create Social Media Video” can sit in the ‘In Progress’ column for days, becoming a major bottleneck. That’s why I developed a workflow around a better solution. In this guide, I’ll share my exact strategy for adding scalable video to your stack.

The Challenge: The Video Content Bottleneck in Your ClickUp Tasks

Let’s be honest about what a real marketing board in ClickUp often looks like. It’s a mix of fast-moving tasks and one that just seems to get stuck. From my analysis of countless marketing workflows, that stuck task is almost always video.

The bottleneck isn’t the planning; it’s the production. I see the same patterns repeatedly. Traditional video editing is slow and requires niche skills. Coordinating with freelance editors or agencies creates delays. Furthermore, the need to create multiple variations for A/B testing can completely overwhelm a sprint. I’ve learned that this bottleneck doesn’t just delay campaigns; it discourages teams from creating the volume of video they truly need to win.

How VidAU Solves the Video Bottleneck

After dealing with this video bottleneck in my own projects for years, I started searching for a better way. I needed a tool that was fast, easy for my entire team to use, and built for marketing. That’s when I found VidAU AI, and it completely changed my team’s workflow.

It Turns Hours of Work into Minutes 

The biggest change for my workflow was the incredible speed. Instead of spending hours in complex editing software, I can now create a professional video in just a few minutes. I simply give VidAU AI a script or a few bullet points from a ClickUp task. Then, its AI does the heavy lifting. It finds relevant clips, adds animated text, and suggests background music.

Anyone on the Team Can Be a Video Creator

The video bottleneck often exists because only one person on the team is a trained editor. However, I found VidAU to be incredibly intuitive. Anyone on my team can use it, not just the video specialists. This means our content writers and social media managers can now produce their own videos directly. As a result, our entire content pipeline is faster and more agile.

It Makes A/B Testing Effortless 

Creating multiple video variations for testing used to be a huge drain on our time. With VidAU, it’s effortless. Once I have a finished video, I can duplicate it with one click. Then, I can quickly change the hook, the call-to-action, or the background music in seconds. This allows my team to test more creative, find winning ads faster, and ultimately improve our campaign ROI.

A 3-Step Workflow for Creating Videos for Your ClickUp Calendar

Okay, let’s get practical. Here is the exact 3-step workflow I now use to connect my ClickUp planning with my VidAU creation. I’ve found that this process has saved my team countless hours and completely eliminated our video bottleneck.

Step 1: Plan Your Script in a ClickUp Doc 

My process still starts inside ClickUp, where I plan my content calendar. For any new video task, I create a ClickUp Doc. In that doc, I write a simple script or just a few key bullet points for the video. Then, I assign the task and set a deadline, just like any other project.

Step 2: Instantly Create the Video in VidAU 

This is where the magic happens. Instead of sending that ClickUp Doc to an editor and waiting days, I now just copy the text. Next, I paste it directly into VidAU. In about two minutes, VidAU AI generates a full first draft of the video. It has the scenes, text, and music already selected. I can make quick tweaks if needed, but the bulk of the work is already done.

Step 3: Attach the Video and Complete the Task 

Once I export the video from VidAU, I go right back to my original ClickUp task. I attach the finished MP4 file directly to the task. This keeps all our creative assets organized and linked to the project. And finally, I get the immense satisfaction of clicking that ‘Complete’ button. A task that used to take my team days is now finished in under 30 minutes.

Example Use Cases for a ClickUp + VidAU Workflow

This workflow isn’t just a theory. In my experience, it can be applied to almost any marketing project to increase speed and efficiency. Here are a couple of real-world examples of how I use it every week.

Use Case 1: Running a Social Media Ad Campaign 

My process for a new ad campaign always starts in ClickUp. I create a parent task, for example, “Fall Sale Ad Campaign.” Under that, I create subtasks for different ad angles. Each subtask has a ClickUp Doc with a short, punchy script.

Then, I use VidAU to create three different video variations for each script. I can change the hooks or the visuals in seconds. This allows me to generate a dozen unique ad creatives in about an hour. As a result, my team can test more, find the winning ad faster, and directly improve our return on ad spend.

Use Case 2: Promoting a New Blog Post 

When I publish a new blog post, an automated task appears in my ClickUp: “Create Promotional Video.” The task is already linked to the original article.

Instead of just sharing a link to the post, I copy the key takeaways. I paste them directly into VidAU. It instantly creates a short, engaging video that summarizes the post’s main points. I’ve found that sharing these summary videos on LinkedIn and Twitter gets far more engagement. It drives more traffic back to our blog and significantly increases the article’s lifespan.

Conclusion: From a Bottleneck to a Superpower

In my experience, the most productive marketing teams are the ones who constantly optimize their workflows. You already use a fantastic tool like ClickUp to organize your plans and stay efficient. But, as I’ve shown, video creation can be a major bottleneck that slows everything down.

Thankfully, it doesn’t have to be that way.

By integrating a powerful AI tool like VidAU into your ClickUp process, you can change your entire workflow. You can turn your video creation from a bottleneck into a true superpower. This allows your team to be more creative, more agile, and ultimately, more effective in achieving your marketing goals.

[Click here to try VidAU for free and supercharge your ClickUp workflow today!]

FAQ

Q: Does VidAU have a direct API integration with ClickUp? 

A: Currently, there is not a direct API integration. However, the ‘copy-paste’ workflow I described is incredibly fast and simple. I’ve found that because the process only takes a few minutes, a direct integration isn’t even necessary to see massive productivity gains.

Q: Is this workflow only for social media videos? 

A: Not at all. While it’s perfect for social media ads, I also use this exact process for creating internal training videos, product tutorials, and even personalized sales videos. Basically, any video that starts with a script in a ClickUp Doc can be created this way.

Q: How does this affect my team’s budget? 

A: This is one of the best parts. By bringing video creation in-house with an affordable tool like VidAU, I’ve seen teams drastically reduce their spending on freelance video editors and agencies. The return on investment, especially when you factor in improved ad performance, is usually very clear.

Q: How does this workflow handle creating videos at scale? 

A: This is where the workflow truly shines. I’ve used it to create over 20 unique video ads for a single campaign in one afternoon. Because VidAU’s AI handles the initial heavy lifting, the creation process is incredibly fast. Therefore, my team can focus its energy on planning more creative variations in ClickUp, knowing the actual production won’t be a bottleneck.

Q: What’s the best way to manage feedback and approvals in this workflow? 

A: My process for this is simple and keeps everything inside ClickUp. I attach the first version of the video from VidAU directly to the ClickUp task. Then, team members leave all their feedback as comments on that same task. I’ve found that this keeps all communication centralized and organized. It’s much more efficient than sending video files back and forth over email.

Q: How does this workflow handle creating videos at scale? 

A: This is where the workflow truly shines. I’ve used it to create over 20 unique video ads for a single campaign in one afternoon. Because VidAU’s AI handles the initial heavy lifting, the creation process is incredibly fast. Therefore, my team can focus its energy on planning more creative variations in ClickUp, knowing the actual production won’t be a bottleneck.

Q: What’s the best way to manage feedback and approvals in this workflow? 

A: My process for this is simple and keeps everything inside ClickUp. I attach the first version of the video from VidAU directly to the ClickUp task. Then, team members leave all their feedback as comments on that same task. I’ve found that this keeps all communication centralized and organized. It’s much more efficient than sending video files back and forth over email.