How Many Followers On TikTok To Get Paid (2025 Complete Guide)
TikTok has evolved from a fun social app into a serious platform for creators to make money. But one question continues to trend on Google and TikTok itself, how many followers on TikTok to get paid?
If you’re wondering what follower threshold you need, how TikTok’s payment systems work, and how much creators earn, this complete guide explains everything. You’ll also learn about newer monetisation programs, earning methods beyond the Creator Fund, and practical tips to grow and monetise your audience in 2025.
What “Getting Paid” on TikTok Actually Means
Before diving into the exact number of followers, it’s important to understand how many followers on tiktok to get paid & how TikTok pays creators. TikTok doesn’t have a single payment method; instead, it offers several ways to earn, including:
- TikTok Creativity Program (previously Creator Fund)
- TikTok LIVE Gifts
- TikTok Shop and affiliate marketing
- Brand sponsorships
- Merchandise and product sales
How Many Followers On TikTok To Get Paid From The Creativity Program
The TikTok Creativity Program (the replacement for the old Creator Fund) is the most direct way creators get paid by TikTok.
Eligibility Requirements
To qualify for the program, you need:
- At least 10,000 followers
- A minimum of 100,000 video views in the last 30 days
- Original, high-quality content that complies with TikTok’s community guidelines
- An account based in an eligible country (currently includes the U.S., U.K., Canada, and select regions)
TikTok pays around $0.02–$0.04 per 1,000 views under this program. This means a video that hits one million views might earn between $20 and $40.
How Many Followers on TikTok to Get Paid Through Live Gifts
Another popular way creators make money is through TikTok LIVE Gifts.
TikTok Live Gifts Requirements
To receive gifts during live streams, you need to:
- Have at least 1,000 followers
- Be 18 years or older
- Go live frequently and engage with your audience
When followers send virtual gifts, you can convert them into “diamonds,” which can later be cashed out as real money. Although it requires fewer followers than the Creativity Program, earnings here depend heavily on your audience’s generosity and engagement.
How Many Followers on TikTok to Get Paid from Brand Deals
Brand sponsorships are one of the most profitable ways creators make money on TikTok. Here’s how many followers on TikTok to get paid from brand deals
Typical Follower Requirements
You don’t need millions of followers to land deals, micro-influencers with 10,000–50,000 followers often secure brand partnerships because of their strong engagement rates.
| Follower Tier | Typical Brand Deal Range | Notes |
| 10K – 50K | $50 – $200 per post | Great for micro-influencers |
| 50K – 500K | $300 – $1,000 per post | Ideal for niche or lifestyle creators |
| 500K+ | $2,000+ per post | Celebrity/large creators |
TikTok Shop and Affiliate Marketing for Creators
TikTok’s e-commerce expansion has made it easier for creators to earn through TikTok Shop and affiliate marketing.
Requirements for TikTok Shop
- At least 5,000 followers (recommended minimum)
- Consistent posting schedule and high engagement
- Product-related or review-style content
Creators earn commissions when their followers buy products through affiliate links, meaning you can make money even with a modest following if your audience trusts your recommendations.
Engagement vs Followers: What Really Drives TikTok Earnings
While follower count determines eligibility for certain programs, engagement is the true driver of income.
Key Metrics That Matter
- Average watch time
- Likes, comments, and shares per post
- Audience retention rate
- Follower-to-view ratio
Creators with high engagement but fewer followers often outperform those with larger but passive audiences. For example, a creator with 8,000 followers and strong engagement may earn more from affiliate sales than a 20,000-follower creator with low engagement.
How Much Does TikTok Pay per View?
TikTok doesn’t pay directly per view in most cases, but earnings from the Creativity Program average between $0.02–$0.04 per 1,000 views.
| Views | Approximate Earnings (USD) |
| 100K | $2 – $4 |
| 1M | $20 – $40 |
| 10M | $200 – $400 |
Remember, these are rough estimates. Brand deals and affiliate income can dramatically boost total revenue.
Realistic Earnings by Follower Count
Here’s a breakdown of potential earnings based on follower tiers using a mix of monetisation methods (programs, brand deals, and affiliates):
| Follower Range | Main Income Sources | Potential Monthly Earnings |
| 1K – 5K | Live Gifts, affiliate links | $50 – $150 |
| 10K – 50K | Creator Program, small brand deals | $150 – $1,000 |
| 50K – 100K | Brand deals, TikTok Shop | $1,000 – $5,000 |
| 100K+ | Sponsorships, merchandise, product lines | $5,000+ |
Step-by-Step: How to Grow and Monetise from 0 to 10K Followers
- Find Your Niche: Choose a clear theme (fashion, comedy, tutorials, lifestyle, etc.).
- Post Consistently: Upload 3–5 times per week at peak hours.
- Use Trending Sounds and Hashtags: Boost discoverability.
- Engage with Your Audience: Reply to comments and encourage duets.
- Track Analytics: Watch your growth and engagement metrics.
- Apply for Monetisation: Once you reach 10K followers and 100K views, join the Creativity Program.
TikTok Monetisation by Region: What Non-US Creators Should Know
The TikTok Creativity Program is not available in all countries. For example, creators in Africa, parts of Asia, and Latin America may need to rely more on brand deals, affiliate programs, and live gifts.
TikTok is gradually expanding eligibility, so international creators should keep an eye on official announcements.
Common Mistakes to Avoid When Monetising TikTok
- Focusing only on followers and ignoring engagement
- Posting inconsistent or non-niche content
- Violating TikTok’s community guidelines
- Using copyrighted music without permission
- Neglecting cross-platform promotion (Instagram, YouTube, etc.)
Useful Tools to Estimate TikTok Earnings
- Influencer Marketing Hub TikTok Money Calculator
- DemandSage TikTok Earnings Calculator
- Shopify TikTok Monetisation Guide
Use these tools to estimate your potential income based on your engagement and view count.
Conclusion
To sum up, how many followers on TikTok to get paid depends on the monetisation path you choose.
For the official TikTok Creativity Program, you’ll need 10,000 followers and 100,000 views in the past month.
However, smaller creators can still earn through live gifts, affiliate marketing, brand partnerships, and TikTok Shop.
Focus on building engagement, authenticity, and community because those factors, not just followers, determine how much you truly earn.
Frequently Asked Questions (FAQs)
How many followers on TikTok to get paid?
You need at least 10,000 followers and 100,000 views in the last 30 days to qualify for TikTok’s Creativity Program.
Can I make money on TikTok with 1,000 followers?
Yes, you can earn through TikTok LIVE Gifts once you reach 1,000 followers and are 18 or older.
How much does TikTok pay per view?
TikTok typically pays between $0.02–$0.04 per 1,000 views, depending on engagement and location.
Do brand deals require 10K followers?
Not necessarily, micro-influencers with 5K–10K followers can still get sponsored deals if their engagement is high.
What countries can use the TikTok Creativity Program?
Currently available in the U.S., U.K., Canada, and select regions. Expansion to other countries is ongoing.
