How to Market Jellycat Toys Using AI Video (2025)
At VidAU, we work with hundreds of e-commerce brands every day. We’ve seen firsthand how challenging it can be to market a trending product like Jellycat. The competition is fierce. From our experience, we’ve learned a crucial lesson: the stores that succeed are the ones that create an emotional connection with their audience.
Static product photos are insufficient for this purpose. The fastest and most effective way to build that connection is with AI video. That’s why we put together this guide. This isn’t just theory. Instead, it’s a playbook of video strategies that we’ve seen drive real sales for toy retailers and gift shops.
Why Video is Essential for Jellycat Marketing and Collectible Toys
When we analyze the campaigns of our most successful e-commerce clients, we see a clear pattern. Their product photos get views, but their video ads get sales. Why is that in Jellycat marketing?
We’ve found that video is the only format that truly showcases a collectible’s personality and charm. In our own test campaigns, a simple video showing the soft texture and movement of a plush toy consistently outperformed static images in click-through rates. Ultimately, video tells a story and creates a desire that a flat image simply cannot match.
4. The Themed Gift Guide
Many customers know they want a Jellycat, but they don’t know which one to buy. That’s why a themed gift guide video is so effective. You can group several toys into a short video based on a specific occasion. For example, you could create guides for baby showers, birthdays, or holidays.
Why it works
This strategy is effective because it genuinely helps. We’ve seen that helpful content leads directly to sales. A video titled “The 3 Best Jellycat Gifts for a Newborn” allows the customer to decide. As a result, it makes the purchase process much easier and more enjoyable for them.
The “Meet the Amuseables” Feature
The ‘Amuseables’ line of quirky, fun toys is a bestseller for many of our retail clients. However, their unique charm doesn’t always come across in a static photo. A short feature video dedicated to one of these categories can be very powerful.
Why it works
This approach lets you highlight the unique details that make these toys special. You can show off the silly smile on the coffee cup or the little legs on the croissant. Ultimately, these small details, brought to life in a video, are what convince a customer to choose one delightful toy over another.
How to Create a Charming Jellycat Video in 3 Steps with VidAU
You don’t need a film crew to bring these ideas to life. In fact, you can create a charming video using your existing product photos. Here’s how simple the process is with VidAU AI.
Step 1: Upload Your Jellycat Photos
First, gather the beautiful product photos you want to feature. Then, simply upload them directly into VidAU. You can choose several photos for a ‘Collection Showcase.’ Or, you can use pictures of a single toy for a ‘Character Story.’
Step 2: Add Your Text and Let the AI Work.
Next, write a few lines of text for your video. This could be a simple title like “New Arrivals!” or a short, fun story. Once you do that, VidAU AI gets to work. It automatically creates scenes from your photos. It also adds smooth transitions and suggests brand-safe background music.
Step 3: Apply Your Brand and Export. Finally, apply your Brand Kit. Your store’s logo, colors, and unique fonts will be added with a single click. This ensures your video looks professional and matches your shop’s identity. When you’re happy with it, just export the video. It’s now ready for Instagram, TikTok, or your e-commerce site.
In just a few minutes, you have turned your static photos into a dynamic, sales-driving video.
Conclusion: Turn Your Photos into Sales
Marketing a popular brand like Jellycat is a big challenge. But, standing out from the competition is entirely possible. The key is to move beyond static product photos and create an experience for your customers.
An engaging video is the best way to showcase the unique charm and personality of your toys. It helps you create an emotional connection. And as we’ve shown, you don’t need to be a video expert to do it. With VidAU, you can turn your existing product photos into beautiful, sales-driving videos in just a few minutes.
Stop just showing your products. It’s time to start telling their stories.
[Click here to try VidAU for free and create your first Jellycat video today!]
FAQs
Q: Which Jellycat toys are the most popular to stock?
A: The “Bashful Bunny” line is the timeless bestseller and a safe bet for any store. However, the quirky “Amuseables” (food-themed) line is incredibly popular with teens and young adults. We recommend researching trending toys on TikTok. Then, you can create showcase videos to generate hype for your specific stock.
Q: How do I justify the premium price of Jellycat toys to customers?
A: The key is to focus on quality and safety in your marketing. You should highlight the uniquely soft fabrics and the rigorous safety testing each toy undergoes. A short video, for example, is the best way to show the plush texture and high quality. This is much more effective than just writing about it.
Q: What’s the best way to market Jellycat toys to adults?
A: Adults are a huge market for Jellycats, often buying them for their humor and design. Therefore, your marketing should be fun and relatable. Create ‘Character Story’ videos that give a toy personality. You can also market them as quirky desk buddies or unique home decor items.
Q: Can I use videos from the official Jellycat social media for my store?
A: It is generally not recommended to reuse another brand’s content due to copyright. Instead, a much more effective strategy is to create your own unique videos. Using a tool like VidAU, you can quickly turn your product photos into original, branded content that helps your store stand out.
