What Are The New Apple AI Features And Why Everyone Is Talking About Them in 2025?

Searches for apple ai features keep rising because Apple’s latest software updates introduce new tools that change how people write, edit, search and manage daily tasks. The new features sit inside Apple Intelligence and work across iPhone, iPad and Mac. If you work with visuals, you can turn generated images into smooth clips using VidAU’s Image to Video AI which helps speed up content output without extra steps.
Apple now focuses on practical AI. These upgrades help with writing, organizing, image creation, photo cleanup and smarter device control. The rollout is slow, so many users want to know which features are available, which devices support them and how they compare with other AI systems.
What New Apple AI Features Are Available Right Now?
Apple added AI Siri, Writing Tools, Genmoji, Image Playground, Clean Up for photos, Smart Search and priority notifications. These tools work inside iOS 18, iPadOS 18 and macOS Sequoia on supported devices.
Key upgrades
- AI Siri understands context and runs app actions
- Writing Tools rewrite, summarize or adjust tone
- Genmoji generates custom emojis from text
- Image Playground creates quick visual ideas
- Clean Up removes unwanted objects in photos
- Smart Search finds files, emails or photos using plain language
- Priority Notifications sort alerts based on importance
These updates help reduce routine tasks and make daily use faster.
Which Devices Support Apple Intelligence?
Apple Intelligence works only on iPhone 15 Pro, iPhone 15 Pro Max, the iPhone 16 lineup and all M-series iPads and Macs.
Older devices cannot process the on-device models needed for real-time reasoning, image creation and natural language tasks. This hardware line is the main reason many users ask why they do not see the features.
Why Is Apple Releasing AI Features Only In The US?
Apple limits Apple Intelligence to the US while it finalizes safety checks, language tuning and compliance for other regions.
These steps control risk and guarantee the system works smoothly before it reaches a global audience. Apple confirmed that more regions will follow after the first rollout phase.
How Do Apple’s AI Features Compare To Other AI Systems Like Gemini Or Galaxy AI?
Apple Intelligence handles personal tasks inside the device well, while Gemini and Galaxy AI offer more advanced generative features.
Breakdown
- Apple is strong in privacy, writing tools and integrated assistant tasks
- Google Gemini is better at long reasoning and creative image generation
- Galaxy AI leads in transcription and translation tools
Each system targets a different priority, so the best choice depends on your daily needs.
How Do AirPods Benefit From Apple’s New AI Features?
AirPods gain smarter noise controls, improved adaptive audio and better gesture recognition that responds to your environment.
These changes make switching modes smoother and help listeners adjust sound without opening menus. Some third-party tools also allow these features to run on non-Apple devices, which shows how much demand exists for flexible audio controls.
What New Creative Tools Did Apple Add In 2025?
Many creators use these tools for quick visuals and edits. You can expand these visuals with VidAU’s Image to Video AI to produce ready-to-post clips.
Apple added Image Playground for simple image generation, Genmoji for custom emoji creation and new photo cleanup tools inside the Photos app.
Creative upgrades
- Generate images inside Notes, Messages and Freeform
- Build custom emojis from text prompts
- Remove objects from photos with Clean Up
- Create lightweight graphics without third-party apps
These help users build visuals quickly for work or personal use.
How Do These Features Affect Future Devices Like iPhone 18 Pro Or iPhone Air 2?
Future devices will deliver faster AI responses, smoother image creation and deeper system-level automation due to stronger Neural Engines.
Apple focuses on chips with larger memory bandwidth because AI tasks depend on speed and local inference. New iPhones and Macs will push more of the AI load on-device to improve privacy and reduce cloud usage.
Comparison Table: Apple Intelligence vs Google Gemini vs Galaxy AI
| Feature Category | Apple Intelligence | Google Gemini | Samsung Galaxy AI |
| Assistant | Siri AI | Gemini Assistant | Bixby + Galaxy AI |
| Writing Tools | Rewrite, summarize, tone shift | Full creative suite | Summaries, translation |
| Image Creation | Image Playground | High-end generative images | Sketch to image |
| Emojis | Genmoji | AI Expressions | AI Stickers |
| Photo Editing | Clean Up | Magic Editor | Object eraser |
| Privacy | On-device + Private Cloud Compute | Cloud-first | Mixed processing |
| Device Support | A17 Pro and M-series only | Broad Android ecosystem | Most current Samsung devices |
How To Use Apple AI Features Step By Step
Update your device, enable Apple Intelligence during setup and use the new controls inside Siri, Messages, Notes and Photos.
Steps
- Update to iOS 18.2 or later
- Confirm your device is eligible
- Complete Apple Intelligence setup
- Try writing tools in Mail or Messages
- Use Image Playground for quick art
- Clean up photos inside the Photos app
- Ask Siri for multi-step tasks
These steps unlock most features instantly.
Conclusion
Apple added new AI features that improve writing, search, photos and everyday device use. The system works well for practical tasks and gives you faster control without extra apps. Device limits and the US-only rollout cause most of the confusion, but support will expand over time. You get real value once you combine these tools with simple creative workflows.
Frequently Asked Questions
Is Apple Intelligence free?
Yes. It comes with system updates on supported devices.
Why don’t older iPhones support Apple AI?
They lack the hardware needed for local AI processing.
Does Apple use OpenAI models?
Yes. Siri can use ChatGPT for certain requests with user permission.
Will these features reach other countries?
Yes. Apple plans a phased global rollout.
Can Apple AI help with images?
Yes. Image Playground and Clean Up help build and edit visuals fast.