How to Create Ads That Go Viral and Sell

In today’s digital marketing, creating high-converting video ads is now more important than ever because they reach a wider audience. Traditional video production methods often take significant time and expense. This poses a challenge for many businesses. This is where AI platforms like VidAU change the process with fast and easy high-quality AI video ads.

In this guide, you’ll learn how to use VidAU’s features to create viral AI video ads. We’ll also discuss the steps, best practices, and tools you can use to elevate your brand’s marketing efforts.

What Makes Ads Go Viral and Sell

This is a million dollar question, and honestly no one can say for sure. But here’s what we know. 

Creating viral ads isn’t just about luck. It’s about strategy. Whether through humor, authenticity, or an engaging story, successful ads leave a lasting impression on viewers. When an ad goes viral, it creates organic reach and multiplies brand exposure with little ad spend. This is the magic of viral ads. Once it gains traction, it keeps working for you, far beyond the initial investment.

But virality alone isn’t enough. For an ad to increase sales, it must also be designed to convert. That means having a clear message, engaging visuals, and an irresistible call to action. Successful video ads strike the right balance between creating an emotional connection and addressing a customer’s specific need or wants. 

The goal is to create ads that grab attention, resonate with the audience, and most importantly, drive sales.

What Drives Purchases from Ad Videos

Virality is great, but an ad needs to convert viewers into buyers. To drive sales, an ad must have several key elements working together seamlessly. These are;

1. A strong hook is essential in the first few seconds of the video to stop users from scrolling. It should instantly grab attention with an intriguing statement, bold visual, or an unexpected moment that gets your audience curious. 
2. A clear value proposition must follow. This ensures viewers immediately understand how the product or service benefits them. The most successful ads focus on solutions. They address a pain point in a way that is simple and impactful.
3. Additionally, social proof in the form of customer testimonials or User-Generated Content (UGC) increases credibility and trust. 

Finally, a call to action (CTA) is necessary to guide viewers toward the next step. This could be making a purchase, signing up for more information, or visiting a website. A strong CTA should be clear, urgent, and easy to follow. 

How to Create High-Converting AI Video Ads 

AI video ads are changing the game. By following these steps, you can create AI video ads that feel authentic, connect with your audience, and give real results.

Step 1: Understanding Your Audience and Goals

Before creating an ad, define your target audience and objectives. A successful ad resonates with the right people by addressing their needs or wants. Understanding your audience demographics, interests, and pain points can help refine your ad’s messaging.  AI tools such as Audiense – Audience Intelligence and X Marketing can segment audiences based on behavior and all. 

This ensures that your ads reach the right viewers, increasing engagement and conversions.

Step 2: Creating High-Quality Video Ads with VidAU

Once you understand your audience and what your goals are, VidAU helps you generate a high quality ad instantly.

2.1 How It Works

a. Provide Product Information: Describe your products and add some images and videos. Then, VidAU generates an ad script automatically.

b. AI-Powered Creation: VidAU extracts key details from your product information and builds an engaging video ad made for your audience.

2.2 Selecting the Right Ad Format

Different platforms require different video formats. With AI, you can automatically optimize your video for TikTok, Instagram, Facebook, and YouTube because each platform has unique audience behaviors and best practices. For example, short-form content performs well on TikTok, while YouTube requires a more detailed approach. 

2.3 Customising Your Ad

With VidAU AI, you can:

• Add AI-generated voice-overs in over 100 languages.
• Choose from multiple video styles and templates.
• Add AI Avatars, who can hold your products, as your UGC creators
• Edit branding elements like colors, text, and transitions as you wish.

Brand consistency is crucial in ad performance. Customizing fonts, logos, and colors ensures that your ad remains cohesive with your brand’s identity.

2.4 A Strong Hook

The first few seconds are important in grabbing attention.  VidAU AI-generated hooks can add a visual, that is hard, to ignore to your ads. 

2.5 Use AI Avatars for UGC Content

AI Avatars are a great way to create UGC-style content without needing real customers. VidAU lets you generate realistic avatars that can;

• Act as brand ambassadors: These avatars can hold and use your products in videos, mimicking real interactions.
• Show emotions and testimonials: These avatars can give product feedback or demonstrate its benefits in an ad. 
• Personalize for different audiences: Customize avatars to match your target demographics. 

AI Avatars provide authentic, relatable content without the need for influencers or customers, making it easy to scale UGC-style videos.

Step 3: Editing and enhancing Your Ad

VidAU allows you to edit your video directly on the platform, ensuring a polished and well done final product. Note the following when editting your ad.

• Add captions – Since many users watch videos on mute, captions improve engagement and accessibility. 
• Incorporate product footage – Add real product clips for added credibility and visual appeal.
• Add some effects – Motion graphics, transitions, and animations can make ads more engaging. 

Step 4: Testing and Optimizing Your Ads

Once your ad is created, optimisation is key for better performance.

4.1 A/B Testing with VidAU

VidAU allows you to create multiple ad variations, testing different hooks, visuals, and CTAs to determine which performs best.

A/B testing is crucial for refining ad performance. Testing small variations, such as different opening scenes, text overlays, AI Avatars or calls-to-action, helps identify the most effective elements that drive conversions. Then, you can scale the best-performing ad for a higher ROAS. 

4.2 Analyzing Performance Metrics

You should check your analytics on:

• Engagement rates
• Click-through rates (CTR)
• Conversion rates
• Watch time and retention metrics

By reviewing these metrics, you can refine your ads for maximum effectiveness.

The Final Result…

By following this process with VidAU, I was able to create great video ads in minutes, without expensive production teams or lengthy creative processes. Other marketers using AI have seen significant improvements in engagement, reach, and sales. AI video ads is a game-changer in digital marketing, and VidAU is leading the charge. 

The Benefits of Using AI for Video Ads

AI tools like VidAU are changing how we create ads, making it easier and faster. Here’s why:

• Fast and Efficient: You can create multiple ads in just minutes and save tons of time and effort.
• Affordable: No need to hire a big production team or spend on expensive equipment/agency. AI video ads are more affordable than the regualar video production.
• Scalable: Need different versions for different platforms? No problem. AI can handle that with ease. You can generated 100s of video ads for specific platforms in no time.

Why Video Ads Are Important for Marketing

Video ads are a powerful tool in digital marketing for several reasons.

First, they drive higher engagement and capture more attention than static images or text, which means your message is more likely to be seen and remembered. People also tend to remember videos better and this makes your ads stick longer in their memories.

When it comes to sales, video ads lead to stronger conversions by showcasing products in action and building trust with UGC style ads. They also encourage improved social sharing, as viral video ads spread quickly.

Finally, with mobile usage on the rise, video ads are perfect for reaching people on the go. This ensures your message is seen anytime, anywhere.

The Secret Meta & TikTok Ad Strategy for AI Video Ads

Meta (Facebook & Instagram) Ad Strategy

Meta’s algorithm rewards engaging, fast-paced video ads. Here’s how to get the most out of AI video ads on Facebook and Instagram:

• 15-30 second videos work best for Reels, Stories, and in-feed ads.
• Hook your viewers within the first three seconds with bold text, direct questions, or unexpected visuals. You can use VidAU’s viral hook for this.
• People connect with authentic content. So, leverage UGC-style ads and create relatable videos that feel native to the platform.
• Run multiple ad variations for different audience segments to improve your ROAS.

TikTok Ad Strategy

TikTok thrives on fast, authentic, and trending content. To win on TikTok:

• Jump on trends and match video ads with viral sounds and formats.
• Capture your audience’s attention immediately with the first three seconds of your video. This can make or break an ad. Therefore, open with high-energy visuals and a clear hook that’s hard to ignore.
• Again, UGC ads outperform normal product videos. AI Avatars can serve this purpose with no hassle.
• Post multiple variations and analyze engagement to refine messaging, visuals, avatars, and hooks. Then, you can scale it further with your ad spend. This is best way to get high ROAS

Conclusion

AI video ads are transforming digital marketing and are making ads more efficient and impactful. It’s now easier, faster, and more efficient for brands to scale their advertising efforts. No matter your needs, VidAU provides the tools to create high-performing video ads easily.
The future of advertising is AI, and brands that adapt early will gain a competitive edge. Now is the time to embrace AI video ads and elevate your marketing. The question now is are you ready to create ads that convert?
Start creating smarter with VidAUCreate Viral Video Ads with VidAU AI Video Generator